I’ve done a lot of blogging mistakes since I started my first ever blog. I started my first blog in 2007 and I was twelve. It was a blog about Ashley Tisdale and soon turned into a blog about anything that’s on a 12-year-old girl’s mind.
I’m going to be covering mainly the mistakes I made on my two most recent blogs. One of them is LaVieEstBelleBySV, which I started in 2015 with the intention to make money from it. It flopped tremendously.
The second one is SaraViktorie.com. I started this blog in 2018 and I managed to lift it off the ground and monetize it. It was a fashion blog and at the end of 2019, I realized that I don’t care about fashion, tried to rebrand it, and officially left it at the beginning of 2020.
And so, here we are. Here are 85 blogging mistakes I’ve made and how you can avoid them. You have to understand that I went through stages of not caring and total obsession. Those mistakes include points from both of those stages.
DISCLOSURE: This post contains affiliate links. That means that if you purchase through one of those links, I’ll receive a commission. For more info, check out my affiliate disclosure.
General blogging mistakes
1. Waiting too long to start my blog
It took me a long time to convince myself to start Blogology. I wasn’t sure if anyone would take me seriously.
But you know what?
If you want to start a blog, do it. Don’t let your self-doubts or whatever is holding you back stop you.
2. Starting a blog without a strategy
A lot of people start blogs without any plan as to where their blog is going to and how they are going to be promoting it.
I was one of them.
You see, you can’t expect the traffic to be flowing to your blog if you don’t do anything to make it happen.
If you’re still in the stages of considering starting a blog create a simple strategy of who exactly is your target audience, where you see your blog in the long run, and how you are going to get there.
If you’ve started your blog already and don’t have that in place yet, do it now!
3. Starting a blog on WordPress.com
If you’re starting a hobby blog or if you’re not sure what your niche is and you’re just testing the waters, starting a blog on a free platform such as WordPress.com might be a good option for you.
But my mistake came from a misunderstanding.
I read somewhere that the best place to start a blog was WordPress. Well, I mistook WordPress.com and WordPress.org.
WordPress.com is a platform that combines web hosting and CMS. You can start a blog for free on WordPress.com, but it’s very restrictive.
If you want to start a professional blog, start on WordPress.org.
4. Waiting for the blog to be perfect to launch it
Did you know it took me six months to launch Blogology? Well, it was more like a year.
For six months, I was just toying with the idea, trying to convince my self-doubts that it would be a good idea to start this project, and brainstorming the project.
The next six months were spent on creating the content, planning the whole thing, convincing my self-doubts that there surely are people out there who will listen to me, and perfecting the website.
I got so caught up in the whole perfecting process that at some point I just said: Screw it! And decided to finally launch it.
5. Obsessing over the web design
Although it’s nice to have a beautiful web design, you have to understand that most visitors come to your blog to read the content, not to admire the web design.
But I’m not saying you shouldn’t pay attention to the design of your blog at all!
My long-term vision for Blogology is to create an easy to navigate website where bloggers can easily find all the information they are looking for. That’s an ambitious vision, I must admit. And it also calls for great web design.
But if you’re just starting out, the design of your blog is not as important.
6. Picking a bad domain name
When I look back at some of my previous domain names, I can’t help it but cringe.
Well, when I created my very first blog, I was 12. Everything about that blog was cringeworthy.
As I mentioned in the intro, in 2015, I created my first blog with the intention to make money. And the name of the blog was LaVieEstBelleBySV.
Quite difficult to remember, right? Especially if you can’t speak French.
Keep your blog name short, easy to pronounce, easy to remember, and easy to spell.
RECOMMENDED READING: How to Choose a Blog Name You Won’t Regret
7. Not reading other blogs
For the longest time, I wasn’t reading other blogs. I just couldn’t be bothered.
I was expecting the traffic flowing to my blog, but I wasn’t giving it back.
I’m not saying that reading other blogs is a magical way to promote your blog. But, if you read someone’s blog post and leave a meaningful comment, you might form a relationship with them.
8. Comparing myself to other bloggers
The grass is always greener on the other side, right?
Well, before you start comparing yourself to other bloggers, keep in mind that some of them have been blogging for way longer than you. It most likely took them years to get where they are now.
And if you see someone who’s had better results than you in less time?
Wish them the best and focus on your own journey.
9. Considering other bloggers my competition
Not only did I compare myself to other bloggers, but I was also considering them as competition.
You see, that’s not the case.
In case of personal blogs, other bloggers are more like your colleagues. You grow together. Network with other bloggers and support each other.
10. Not researching my competitors
Identifying and researching your competitors is a crucial part of your success as a blogger.
You want to identify who your competitors are, what they are doing, how they are doing it, and how you can do it differently or better.
Of course, I didn’t do that.
RECOMMENDED READING: How to Research Your Blog Competitors
11. Not defining a target audience
To be completely fair, when I started blogging, I had no idea what a target audience was. Let alone defining who my ideal reader was.
So, what is the target audience?
Your target audience is the ideal reader you want to attract to your blog.
The kind of reader who’s going to read every single one of your posts, subscribe to your email list, buy your products, and recommend your blog to their friends. It’s the reader all your content is addressed to.
Think about who exactly your blog is for and write a target audience avatar.
RECOMMENDED READING: How to Define a Target Audience for Your Blog in 3 Steps
12. Not prioritizing my audience
It’s all about your audience. Every single thing you do on your blog is done with your audience in mind. The products you sell and recommend. The freebies you offer. Everything.
Of course, I wasn’t aware of that and was doing what I liked and wanted.
13. Not sticking to a posting schedule
There were countless times when I set myself an unrealistic posting schedule and wasn’t able to keep up with it.
Like posting every single day, for example.
Or, I didn’t have content planned in advance, so I didn’t have any ideas for new content. Make sure to set a realistic posting schedule and plan your content.
14. Not paying attention to analytics
With LaVieEstBelleBySV, I paid zero attention to my analytics.
Yes, I was checking how many people came to my blog, but I didn’t care how many of them were just spammers, bots, and how long they stayed on my blog.
Configure your website with Google Analytics and Google Search Console to see how much traffic your blog is getting, where your visitors are coming from, who they are, how long they stay, and a lot of other important information.
15. Obsessing over the vanity metrics
I’m referring mainly to social media.
When I started SaraViktorie.com, I was obsessed with vanity metrics.
By vanity metrics, I mean the number of likes on my Instagram posts or the number of monthly viewers on Pinterest.
Those numbers look nice when they’re high, but they don’t mean much.
On Instagram, pay attention to your reach. On Pinterest, focus on the number of clicks your pins are generating. In terms of your blog, pay attention to your conversion rate and click-through rate.
16. Not niching down at the beginning
I’m a big advocate of starting a blog around a specific niche. You can always expand in the future.
Well, that hasn’t always been the case.
I have a lot of interests and I was trying to combine a lot of them in some of my previous blogs.
If that’s the case for you, start submitting to Medium, where you can write articles on anything you like, and then, when you find a specific niche you enjoy writing about, start a blog on that.
17. Not sticking to my niche
Ahh, all those times when I started a blog on a specific niche and then not being able to stick to it.
Yes, your blog needs a niche and you need to be able to stick to it.
For that reason, you should start a blog on something you’re interested in. You can expand your niche later, but it should be related.
If you’re started a blog about photography, and suddenly start writing about gardening, your readers will be confused and will probably lose interest.
RECOMMENDED READING: How to Find the Right Niche for Your Blog
18. Not investing money in my blog
Even though I owned LaVieEsteBelleBySV and SaraViktorie.com for years, I never invested in them financially in any way.
Yes, I’d buy a domain name and pay for web hosting, but that was it.
And even though you can start a blog that way, over time, you should invest in it. Especially if you want to make money blogging.
After all, it’s a business, and you need to invest in your business to keep it thriving.
What are some things to invest in?
A good web hosting service, custom legal pages, and an email service provider at the very least.
19. Setting unrealistic goals
We’ve all been there. We set overly ambitious goals we can’t achieve.
Unless you’ve created a massive hype around your blog, you probably won’t get 5,000 pageviews in your first month of blogging.
And, don’t forget that every single goal needs a plan. A goal without a plan is a wish, after all.
You have to set achievable goals.
But they also have to be specific.
Which is something I never did. I would set goals such as “turn this blog into a money-making business”.
But how much money do I want it to make? By when do I want to achieve this? And what steps am I going to take to achieve this goal?
Set SMART goals instead. Specific, measurable, achievable, realistic, and time-bound.
20. Trying to figure it out all by myself
I’m the kind of person who’s never going to ask for help, mainly because I’m shy, and will try to figure it out by myself.
There’s nothing wrong with asking someone you know or a Facebook group for help. It’s okay to purchase a course to help you solve a problem you’re struggling with.
21. Giving up too early
With some of my blogs, I just gave up too early.
If I’d done some more research to overcome the issues I was struggling with, things might have been different.
Never give up on something you believe in.
Imagine you start in point A. You want to go to point C. But you get to point B, you decide you’ve had enough, and you quit. You never get to point C and you never find out how close you were.
22. Letting my mistakes consume me
At this point, I’m calling myself the queen of blogging mistakes haha!
And I’m telling you that it’s okay to make mistakes. You will make mistakes. But don’t get caught up in them. Make mistakes, learn from them, fix them, and move on.
I made the mistake of thinking that making one mistake would hinder my blog forever. That’s not true!
23. Trying not to do mistakes
When I started Blogology, I was obsessed with the idea of doing everything the right way.
But even that’s a mistake.
As I said, make mistakes, fix them, and learn from them. That’s how you learn and grow.
24. Doubting myself
At this point, I feel like a broken record. I’ve mentioned my self-doubts around starting a blog a few times.
We are all doubting ourselves.
What if no one takes us seriously? What is no one shows up? What if no one listens to what we have to say?
You know what?
You’ll never know what could happen if you don’t even try.
The only problem you have to overcome is yourself. Don’t let your self-doubts hold you back. Just tell them to shut up and prove them wrong!
25. Trying to learn everything at once
After I decided to leave SaraViktorie.com and start Blogology, I wanted to do “everything right” this time. And so, I started doing massive research.
Doing everything right is an unachievable goal. There’s a lot of learning that goes into running a successful blog. But you don’t have to learn everything at once.
You can learn as you go.
Even though it was beneficial to be learning so much, it was also overwhelming.
When you’re first starting out, I suggest you learn how to write a good piece of content, how to promote your blog, some basic SEO, and even a little bit of website structure.
26. Not branding my blog
When I started LaViesEstBelleBySV, I wasn’t aware that your blog is essentially your brand.
I’d create a simple logo and that was it. I never put any thought to at least a tagline and mission statement.
And trust me, that’s just the very least.
Keep your logo simple if you want. There’s nothing wrong with that.
But if you want to brand your blog (and you should), write a tagline, mission statement, and a compelling about me page at the very least.
27. Not keeping my branding consistent
The whole branding thing improved when I started SaraViktorie.com. But keeping it consistent was a whole other chapter.
If you want your content to be recognizable, you should keep it consistent across the board. That includes your website, social media content, etc. You should keep your color palette the same, you should also keep your profile picture or logo the same.
28. Not doing my research
I wish I researched better what goes into blogging before I started LaVieEstBelleBySV.
It would have saved me so much time, and I would have seen more success with the blog.
29. Not taking breaks from blogging
You see, when you run a blog, you think about it all the time.
There’s always something that could be worked on at any given moment and there’s always something that could be improved. As a result, I found myself working on my blog every single day of the week.
If I wasn’t working on it, I was thinking about it and trying to come up with new ideas. And then, I would burn out.
Take breaks from blogging. Take some time each day not to think about your blog. I know it’s difficult, but it’ll be beneficial. If you take a break, you’ll be more creative.
Technical and WordPress blogging mistakes
When I first started blogging, I didn’t know about the importance of links. Let alone that there were different types of them.
You should be using both dofollow and nofollow links.
Use the nofollow tag on affiliate links, etc. and dofollow links on the rest.
Check out this article on Elegant Themes about when and how to use dofollow and nofollow links.
What is a permalink?
Permalinks are your website’s URLs.
You should keep the same structure on all of your links. You should keep them short, special character free, and without numbers such as dates.
If you’re on WordPress, go to Settings > Permalinks > Permalink structure and set your permalinks to “Post name”.
Here’s an article from HubSpot about the best permalink structure for SEO.
32. Changing URLs after publishing the post
This time, I’m not referring to the permalink structure.
I published a blog post and then decided to change the URL. When you change a URL, you need to redirect the old one to the new one, Google has to re-index the page, and, if you don’t do the redirect, you’ll lose traffic from everywhere where you left the old link.
Choose your URLs wisely before you publish anything.
33. Using numbers in my URLs
Using numbers, especially dates, pagination, etc. in your URLs is a big no-no.
You should stick to short descriptive URLs. For the longest time, I was using URLs with dates and was wondering why they are so ugly.
Check out this article from Moz to learn about the best URL practices for SEO.
I had no idea how important it is to interlink your content.
Interlinking relevant content on your blog helps the search engines crawl your website properly and index your content so it can appear in the search results.
Make sure everything on your website is linked to something. You can check out the topic cluster strategy to interlink your articles by topic.
35. Neglecting the website hierarchy
Carrying with the previous point, I was completely neglecting the importance of your website’s hierarchy.
What is the website hierarchy?
It’s how the content of your website is interlinked. Your website hierarchy (also called website architecture or structure) is made of links.
For ideal user experience, keep your website structure shallow. That means that anything on your website should be three or fewer clicks away from your homepage.
36. Not paying attention to site speed
With all of my previous blogs, I didn’t give a damn about site speed.
What’s site speed?
It’s how fast your website loads.
Good site speed is very important for SEO. I mean, if your site takes 10 seconds to load, Google most likely won’t rank your article on the first page.
Go to Site Speed Insights and type in your URL. The tool will also give you suggestions for how to speed up your website.
37. Not paying attention to mobile-friendliness
Similarly to page speed, having a mobile-friendly website is crucial for SEO.
Did you know that around 50% of users browse the internet on their mobile devices?
Yeah, and if your website isn’t mobile-friendly, Google won’t show your website in the mobile search results, and you might lose a lot of traffic to that. Having a mobile-friendly theme is a must.
Go to Mobile-Friendly Test to see if your website is mobile-friendly.
38. Not compressing my images
One of the main reasons why your website loads slowly can be the sizes of your images. The size of any image shouldn’t be higher than 100kb.
As a fashion blogger, my blog posts featured a lot of imagery. Uncompressed imagery from my DSLR, to be precise.
I wasn’t paying attention to my page speed then, so it didn’t bother me.
Before you upload any images to WordPress, you have to compress them first. I use CompressJPEG for that.
39. Not backing up my blog
As you can probably tell, the technical side of blogging wasn’t exactly my forte for a long time.
I would never back up my blog.
Imagine working hard on your blog, then update or glitch happens, and your blog and all its data are gone.
No, it’s never happened to me.
And if you make sure to regularly back up your blog, it won’t happen to you either.
I recommend the UpdraftPlus plugin to back up your blog.
How often to back up your blog?
It depends on how often you are updating your blog, so I’d say every time you update or change something on your blog.
40. Not protecting the blog against spammers
Spammers gonna spam.
I saw them coming to my blog, commenting on my blog posts, sending me emails through my contact form, and I just left it that way.
Yes, spammers are a part of any blogger’s journey, but you can protect your blog against them.
First of all, install an antispam plugin. I use Antispam Bee.
I also use Honeypot for contact form 7, which is a plugin that adds a layer to your contact form (if you’re using the Contact form 7 plugin) and protects it against spam.
I also use the Custom Referral Spam Blocker plugin to filter out specific traffic that comes from spam sites.
41. Not paying attention to my bounce rate
What is a bounce rate?
It’s the percentage of people who come to your blog, skim through it and leave, or let the webpage expire, or never even reach the website.
This then appears as a 100% bounce rate in your analytics.
How to reduce your bounce rate?
Well, first of all, keep your website fast. Then you need to make your visitors click on something. Whether that’s a link or an opt-in.
42. Writing my blog posts in MS Word
Writing your blog posts in MS Word adds unnecessary HTML code to the content.
Then when you upload it to WordPress, the formatting might look a bit off.
I’m still trying to learn this one, as I’m writing this blog post in MS Word.
So, where should you write your articles?
Try Google Docs instead.
43. Not clearing the formatting when uploading blog posts to WordPress
Every time you upload a blog post to WordPress, highlight the whole thing and clear the formatting.
This will remove any unnecessary HTML, even if you wrote your blog post in MS Word.
I never did this and then was wondering why my articles looked nothing I wanted them to be.
44. Switching between the visual and text editor in WP
Both the block and classic editors on WordPress have two editors.
The first one is the visual editor. This is where you can edit your article in the visual form.
In the text editor, you’ll be editing the code of the blog post.
You shouldn’t switch between those two. You should pick just one.
If you switch between the visual and code editor, it might disrupt the code and your blog post will look nothing like you want it to.
Of course, I didn’t know that. I was switching between those two editors and was wondering why my articles look a bit off.
45. Creating too many main categories
Having too many primary categories can be overwhelming to your visitors.
Keep it minimal and don’t create more than 10 categories.
You can create sub-categories for your main categories if you want to.
In one of my earliest blogs, I created well over 20 categories. It wasn’t even a niche blog, but still.
46. Using wrong anchor text
For a long time, I had no idea that there were some best practices for using anchor text. Well, I didn’t even know what the anchor text was.
What’s anchor text?
It’s the displayed text of a link.
The best practices for anchor texts for SEO purposes are that you shouldn’t use words like “here”. Instead, you should use 3 to 4 words related to the content of the link. But then, of course, sometimes you have to use more than 3 to 4 words.
47. Not deleting inactive plugins
This is not a serious mistake, but I thought I’d include it.
A lot of bloggers think that inactive plugins will slow down their websites.
That’s not true.
If you’re using low-quality web hosting, it might indirectly add up to the issue. But if you don’t want to use the plugin in the future you might as well delete is.
After all, it might add unnecessary clutter to your plugins page.
48. Not using a static homepage
Essentially, there are two options for your homepage.
You can have your newest blog posts displayed, or you can have a static homepage. That’s the one where you introduce what your blog is about, display your testimonials, etc.
Although using a posts page is not necessarily a mistake, a static homepage looks more professional.
In 2019, I finally created my first static homepage for SaraViktorie.com.
You can set a static homepage on your WordPress blog in Settings > Reading > Homepage > Static homepage.
Mistakes when promoting my blog
49. Waiting for the readers to show up
One of the worst pieces of blogging advice was from Chiara Ferragni. It went something like this: “Don’t spam other bloggers’ comments sections. The readers will eventually come.”
Although I agree with the first part of the statement, readers won’t just come to your blog.
At that time, Chiara was my idol, so I did exactly what she said.
Spoiler alert, nothing happened. No one came.
If you want the readers to come, you have to show them that your blog exists. You need to promote your blog if you want the readers to come.
50. Not implementing SEO
One of the most serious blogging mistakes I’ve done was not implementing SEO.
Yes, SEO is difficult to learn, and it takes time to see results from it.
But please, don’t skip it completely!
If done right, it can drive free traffic to your blog for the years to come.
What is SEO anyway?
It stands for search engine optimization, and it’s a practice of optimizing your blog and its content so it can appear in the top search results for specific queries.
51. Not doing keyword research
Well, since I wasn’t implementing SEO into my blogging strategy, I didn’t even bother with doing keyword research.
Keyword research helps you find keywords and content ideas.
You can also use keyword research tools that show you the volume and the difficulty of that keyword.
53. Not collecting emails
Gosh, before I started Blogology, I wasn’t collecting emails on any of my previous blogs. I just didn’t see the value of it.
By collecting emails, I mean building my email list.
Register with an email provider (I use ConvertKit) and set up email subscription opt-ins on your blog.
Don’t forget that your visitors won’t just subscribe to your email list. You have to offer something.
54. Relying on Instagram to drive traffic to my blog
When I started LaVieEstBelleBySV, I had no idea how to promote the blog.
I mean, with all of my previous blogs, I just didn’t care.
It was a fashion blog, so it made sense for me to be on Instagram.
The thing with Instagram is that it’s not the best platform to drive traffic to your blog. You can’t include a clickable link in your captions. You can only put a swipe up link in your stories if you have over 10K followers. Your best bet is the link in your bio.
Having said that, what Instagram is good for is spreading awareness about your blog and building relationships with your audience.
Think about where your target audience is and promote your blog there. But don’t rely on only one source of traffic.
55. Not using Pinterest
Depending on your niche, Pinterest might be one of the best ways to drive traffic to your blog.
You see, Pinterest is a visual search engine. People search for inspiration on Pinterest.
Considering my niche was fashion, I would have benefitted from Pinterest way more if I’d implemented it earlier.
So, have a look at Pinterest and if you think your audience might be there, make the most of it. For some niches, Pinterest is like the butter for your bread of a blog.
At one point, I tried to promote my blog SaraViktorie.com on any social media networks I could think of.
I reached no one.
Pick one platform, learn as much as you can about it, and when you get a hold of it, move on to another network.
I never understood what social sharing buttons were good for, mainly because I wasn’t using them myself.
What social sharing buttons do is that if someone likes your blog post, they can click on one of the buttons and share the content on their social media, therefore, promoting the content for you.
How to add social sharing buttons to your blog?
If you’re on WordPress, there are a lot of plugins to choose from. I use the Shared Counts plugin.
58. Not networking with other bloggers
When I started LaVieEstBelleBySV, I didn’t network with other bloggers at all.
It then improved with SaraViktorie.com. Mainly because I also started an Instagram account and I started shooting fashion photos with other bloggers.
But to be completely honest, I wasn’t aware that I was networking.
You see, blogging is a sociable activity. Be a part of the community and network with other bloggers on social media. It will help you grow your blog. You can find other bloggers in your niche to guest post with.
59. Being afraid to put myself out there
I love creating content. What I don’t like is putting myself out there.
I’m naturally shy. Starting an Instagram account for my previous blog and posting pictures of myself every single day was out of character for me.
The whole networking thing just doesn’t come naturally to me.
Having said that, blogging and social media are closely tied. Although you can start a blog without social media, it’s going to be easier for you to grow it with social media presence.
Mistakes when creating content for my blog
60. Not writing outlines for my blog posts
A good outline goes a long way. I could never be bothered with writing them.
As a result, my blog posts would often miss a clear point.
Create outlines for your blog posts to make sure you include all the information you want to include and to make sure your blog posts have structure.
61. Not planning my content in advance
I’d never plan my content. I’d set a weekly posting schedule and I wrote about whatever I felt like every single week.
What I do now, is that I find keywords relevant to my niche and create a content plan for at least one month ahead.
62. Not writing to solve a problem
When I started blogging, I was writing about anything I wanted.
This is okay for hobby blogs, but if you want to turn your blog into a business, you need to help your readers solve a problem.
Each blog post should be written to overcome a specific problem your audience might face.
63. Writing about myself
Carrying with the point of not writing content to solve a problem, with most of my previous blogs, I was just writing about myself.
That doesn’t have to necessarily be a bad thing if you can make it a helpful piece of content.
But for the most part, don’t write about yourself or your life, unless your life is interesting, or you’ve overcome something your target audience is struggling with.
Focus on writing helpful content that will help your readers overcome a problem they’re facing.
64. Not editing blog my posts
For the longest time, I would never edit any of my blog posts.
I hate editing.
But if you want to produce good quality content, you need to edit your blog posts before you publish them.
Don’t be afraid to delete unnecessary information and fluff. Don’t forget to proofread your articles!
I recommend Grammarly for that.
65. Publishing short articles often
When I was able to stick to my “blog post per day” posting schedule, I was publishing short-form low-quality content.
I’m not saying that you have to only produce long-form content.
The thing is that nowadays, long-form content is better for SEO.
Of course, it depends on the topic of the blog post. Make sure to fully explain the topic.
66. Obsessing over the quality of blog posts
When I finally started editing my blog posts I began to obsess over the quality of my content.
Let me break it to you, you’ll never be fully happy with whatever content your produce.
Instead of obsessing over the quality of it, at some point just publish it. You can always do changes to your blog posts in the future.
67. Not paying attention to my headlines
The headlines of your blog posts are super important.
After all, your headline is the first thing a user sees. The title is what makes him or her click.
You should make your blog posts titles eye-catching. But don’t do clickbait or mislead your visitors.
68. Not writing engaging blog intros
If the headlines of your blog posts are the most important part, your intros are the second.
Your intro sets the tone, tells what the blog post is about, what it’s going to cover, and, most importantly, hooks the reader in.
69. Omitting conclusions
I see other bloggers make this mistake quite often.
And I’m guilty.
You see, a blog post is in a way an essay. You need to summarize your key points in the conclusion at the end.
70. Not using calls to action
Every single blog post should include a call to action. What the call to action is, depends on what the blog post is about.
The CTA can be something as simple as commenting. You can also ask the readers to subscribe to your email list, pick up a freebie, or purchase your paid product.
One or two calls to action per post are well enough.
71. Not formatting blog posts properly
For the longest time, I didn’t pay attention to what my blog posts look like.
But that was a mistake.
You see, a lot of people won’t read your entire blog posts, they will just skim through them.
For that reason, you should divide your blog posts into shorter sections separated by corresponding sub-headings and highlight the important information with bulk fonts or cursive.
You should also keep your paragraphs short because bulky paragraphs will be overwhelming to your visitors.
72. Posting blog posts without images
Some blog posts just don’t call for images. But images help break the content a bit and divide it into smaller sections.
When I started (unsuccessfully) rebranding SaraViktorie.com, I wasn’t using any images in my content.
73. Not batch-creating my content
Batch-creating content can save you so much time. I’d start writing my blog posts in the order they should go up.
What I do now, is that I write similar pieces of content together. Sometimes, I end up writing more blog posts than I intend to. It also saves a lot of time.
74. Not repurposing my content
Similarly to batch creating your content, repurposing content can go a long way.
What I do now, is that I write a blog post and create pins for Pinterest. Then I take smaller parts of the blog post and turn them into Instagram posts.
When I’m creating pins, I also create a few graphics that can be used as both pins and Instagram images.
75. Trying to sound like someone else in my writing
In my first drafts for Blogology, I was trying to sound so professional, that what I wrote didn’t even sound like me.
Although there’s nothing wrong with trying to sound professional in your writing, you should stick to your natural writing tone.
Even though writing blog posts is similar to writing essays, you’re not trying to impress anyone how professional or educated you are. Stick to what’s natural to you.
76. Ignoring the search intent
Each keyword has a search intent. That’s what the user is looking for when searching for a keyword.
As you can probably tell, the search intent is important.
When you are researching a keyword, check the search intent as well. Look up the keyword in Google and have a look at the results on the first page.
Are they guides? List posts? Something else?
77. Not implementing copywriting
Copywriting is a type of writing where the writer is trying to nudge the reader to take action. Usually, copywriting is used to sell something.
But that’s not always the case.
As a blogger, you most likely are trying to sell something. If you want to be more persuasive in your writing, you should utilize copywriting.
Mistakes when monetizing my blog
78. Trying to monetize my blog before building my audience
When I started SaraViktorie.com, I was obsessed with monetizing my blog as soon as possible.
I started promoting third-party products either via affiliate marketing or sponsored posts.
Guess what! Nobody cared.
Even though I made money from the sponsored posts, it didn’t look good since they didn’t get any conversion from me.
First, focus on building your audience. Then try to monetize your blog.
I’m not saying you can’t place display ads or affiliate links on your blog when you’re just starting the blog. Just don’t expect to make tons of money.
You need to build trust with your audience.
79. Relying on sponsored blog posts to make money blogging
There are a lot of ways to monetize your blog.
Sponsored posts are one of them, but I wouldn’t rely on that.
You can sell your own products (digital and physical) and services or promote third-party products via affiliate marketing.
80. Promoting products that were irrelevant to my niche
As I mentioned, I was monetizing my previous blog mainly with sponsored posts.
Despite being a fashion blogger, I got offers from various brands of various niches. I wanted to make as much money as possible from my blog and so I was accepting most of them, even though they didn’t go with my niche.
Only promote products relevant to your niche. If you’re blogging about healthy eating, your readers most likely won’t be interested in spa equipment.
Legal blogging mistakes
That includes email addresses, IP addresses, etc.
Of course, I didn’t have this page on any of my previous blogs.
Cookies are small pieces of software that are placed on your visitor’s devices and collect information about them.
It’s not necessarily a bad thing. You just need to disclose it.
Well, I didn’t know that and wasn’t disclosing it.
So, how do you disclose Cookies on your blog?
You can use a GDPR pop-up banner where your visitors are notified and consent. I use the GDPR Cookie Consent Banner plugin.
84. Using stock images without crediting them properly
I love photography. But I don’t always shoot my own photos for my blogs.
And that’s what stock images are for. But if you’re using stock images, you have to credit them properly.
I’d just add a link to the website and that would be it. You want to link to the photographer’s profile as well.
85. Using screenshots from other websites without their consent
I saw a lot of other bloggers using screenshots from other blogs for demonstrational purposes, or to use an image of research that was done.
So, I started using those screenshots as well.
So, first of all, you need to add a link to the source. But you should also ask the owner of the blog if you can use the screenshot.
There are a lot of mistakes you can do when running a blog. I can think of a lot of other mistakes I see other bloggers make that I luckily haven’t made.
Don’t let your mistakes put you off. Make mistakes, fix them, and learn from them.
What are some blogging mistakes you’ve made? Let me know in the comments!
How to Start a Blog