Perhaps your friend or someone in your family is a blogger and you want to give them something useful for Christmas, their birthday, or any other occasion.
But damn, what are some practical gifts for bloggers? You don’t want to give them something they’ll never use, right?
Let me tell you straight away, blogging can be pretty expensive. There are some basic necessities each blogger needs to run their blog and those can be quite an investment.
But hopefully, you’ll be able to find something in this blogger gift guide that will suit your budget.
DISCLOSURE: This post contains affiliate links. That means that if you make a purchase through one of those links, I’ll receive a commission at no additional cost to you. For more information, visit my affiliate disclosure.
I’ve put together a very basic pricing guide to make the search a bit easier for you.
$ – up to $250 $$ – $250 to $500 $$$ – $500 to $1000 $$$$ – $1000+
Use discount sites
As I already mentioned, blog equipment can be pretty expensive. That’s why, if you want to give your blogger friend or family member something from this gift guide, I suggest you use discount sites.
You can use sites such as Honey. It’s a Chrome extension that scans the internet for related discount codes and applies them for you!
By the way, this is by no means sponsored. I just think this is a great service!
Discuss before you purchase
Before we go any further, I’d just like to let you know that you should discuss everything with your friend or family member before you buy anything.
Each blogger has different preferences when it comes to the products they use. There are also different blogging niches and the equipment may differ slightly (or even significantly) from niche to niche. For instance, a person who blogs about “how to make money online” most likely won’t need a ring light. Unless they also have a YouTube channel where they are talking about the same thing.
Or buying a blogger the Divi blog them if they use and love the Genesis framework. You most likely have no idea what I’m talking about, but I’ll explain everything as I go!
And, also discuss before you buy, because they might already have the product! No matter the case, you don’t want to waste your money!
Practical gifts for bloggers
With that being said. Let’s dive into the list of practical gifts for bloggers. I’ve divided them into several different categories. So, hopefully, no matter whether you’re looking for gifts for fashion bloggers, food bloggers, home decor bloggers, or whatnot, you’ll be able to find something.
I’ll also tell you what each thing is and what it does so you know what you’re buying.
1. Blog basics
In this section, I’ll go through some of the basic necessities a blogger needs to invest in. This section applies pretty much to all bloggers of any niches.
$ – $$$
Web hosting is a crucial part of any self-hosted blog making it one of the most practical gifts for bloggers. Simply put, it’s what allows the website to be on the internet. A self-hosted blog means the blogger has purchased web hosting and domain name and is the owner of the website. He or she also needs a content management system, such as WordPress.org. But WordPress is free to use, so don’t worry about that!
Not all blogs work like this. Some blogs are hosted via a blogging platform such as WordPress.com or Blogger.
Check with your friend or family member if they have a self-hosted blog or want to switch to one. If they are on a blogging platform, you can offer to buy them a yearly subscription as those services are often paid as well.
However, I highly recommend self-hosting as it means your site can’t be taken down at any point whenever the blogging platform decides.
In general, web hosting services are billed yearly.
Check out this guide if you want to learn more about what web hosting is and the different types of web hosts.
I’ve been using SiteGround for years and I love their service. It’s shared hosting, but a good quality one. It’s fast and their customer service is superb.
I’m seeing a lot of bloggers recommending Bluehost. To be completely honest with you, I haven’t tried them. But I have seen a lot of bad reviews and people switching from them to SiteGround. So, be aware of that.
The most basic SiteGround plan starts at $6.99 per month, billed yearly.
But I can’t stress enough the importance of discussing everything first. Perhaps your friend is already using a different web host or is on a different plan. For instance, if your friend’s blog is generating hundreds of thousands of monthly pageviews, the basic plan won’t be sufficient.
Email marketing software
$$ – $$$$
Collecting emails for your blog is very important. That’s most likely where the biggest fans hang out and it can also be used to monetize the blog.
But to collect emails, the blogger needs email marketing software. This software allows them to send out emails and create a better connection with their audience.
There are quite a few email providers to choose from. A lot of bloggers use ConvertKit, Mailchimp, Aweber, and I’ve also heard great things about Flodesk.
I have been using and recommending ConvertKit. It has all the features a blogger needs. ConvertKit has a free version for up to 1000 subscribers. From there, the prices start at $29 per month and increase from there. In fact, the more subscribers the blogger has, the pricier it gets. So, keep that in mind!
You can choose to pay for the service monthly or yearly.
$ – $$$
Legal pages are a crucial part of any website or blog. They protect the website owner from potential lawsuits.
The issue is that many bloggers use free legal templates that are actually quite insufficient. Having them drafted by a lawyer can be very expensive. The blogger can also draft them themselves, but unless he or she is a lawyer, it’s most likely not a good idea.
Amira from aselfguru.com is a lawyer who also blogs. She has drafted those three legal pages and sells them as a bundle. She actually has three bundles to choose from:
The premium legal bundle includes six legal templates – the three basic templates, sponsored post contract template, independent contractor template, and guest blogger agreement template ($297)
The VIP legal bundle includes 16 legal templates – the six templates I’ve mentioned, confidentiality agreement, design service agreement template, affiliate agreement template, LLC operating agreement template, media release agreement template, sweepstakes terms and conditions template, coaching agreement template, consulting agreement template, website sale agreement template, partnership agreement template ($597)
If your friend or family member is just starting out or has started just a few months ago, the starter bundle is perfectly suitable.
Premium WordPress theme
Having a premium blog theme is a great investment for any blogger. If your friend or a family member owns a self-hosted WordPress site (once again, check with them before you purchase anything!), there are quite a few themes to choose from.
A blog theme is essentially the appearance of the website. It allows you to create a website you like without having to hire a web designer.
Most bloggers when they are starting out just use a free blog theme. But there are quite a few restrictions that come with free WordPress themes. So, as time goes, it’s a good idea to invest in a premium theme.
Now, there are some things to consider when purchasing a premium blog theme:
Two very popular premium WordPress themes among bloggers are Genesis from StudioPress and Divi from Elegant Themes.
I haven’t used Genesis so I can’t give you an overview. However, I’ve been using Divi from Elegant Themes on my websites for a few months and I can’t complain. The theme is easy to use and thanks to the Divi Builder plugin, you can create pages that match your wildest imagination.
Just be careful, because too many features on a webpage can actually slow it down significantly.
If you want to purchase Divi, you need to purchase an Elegant Themes subscription that counts 87 different themes. The prices start at $89 per year and you have access to the entire library of themes. This means that if you’re not happy with Divi, you can try out different themes as well. You also have the option to purchase a one-time payment license that costs $249.
Keyword research tool
For SEO purposes, a blogger needs to perform keyword research before they start writing a blog post. The keyword research can be simplified with a keyword research tool. This tool tells you the search volume of each keyword and also the difficulty of your site ranking for that query at the very least.
As with everything in blogging, there are quite a few products in this category to choose from. There are tuned up keyword research tools such as Ahrefs or SEMrush that have very detailed insights into each keyword but are also very expensive. Think $100 per month. No, it’s not a one-time payment. In both cases, it’s a monthly subscription that costs $100 each month.
That’s a lot, isn’t it?
Luckily, there are more affordable options as well. I’ve heard great things about Keysearch, but haven’t tried that one.
I’ve been using KWFinder. It’s a fairly basic keyword research tool. But to be honest, It’s perfectly sufficient for most bloggers.
KWFinder has three pricing plans. The most basic one costs $29 per month and gives you 100 keyword searches per 24 hours, which in my experience is enough.
Tailwind is a scheduling tool for Pinterest and Instagram. I haven’t tried it for Instagram, but it’s been a life-saver for me when it comes to Pinterest.
If you didn’t know, with the new algorithm, Pinterest now wants its users to be pinning new pins daily. This can be quite a time-consuming task, so I find it easier to schedule them ahead. The issue is that the built-in scheduler on Pinterest allows you to schedule only a certain amount of pins before marking your account as spam.
This is where Tailwind comes in. Yes, the blogger still needs to manually pin every now and then unless they want to get marked as spam, but Tailwind can be a great help. It allows you to schedule as many pins as you like. What I like the most is the insights feature that tells you when your audience is most active.
A very popular feature is also Tailwind tribes. Those are groups of pinners where they share their pins and then repin or reshare others’ pins.
The price for each Pinterest and Instagram plan is $9.99 per month billed yearly.
Grammarly is a popular spellchecker. No matter how many times you proofread a blog post, you’ll always be able to spot some grammatical errors or misspellings in there. Or, if you’re like me, and English is not your first language, a good spellchecker can be a life-saver.
Grammarly doesn’t just correct misspellings. It also detects issues in the delivery, your word choice, fluency, and it also detects plagiarism.
I also like the voice tone detection feature which tells you how your writing sounds. This is great for branding purposes. If the blogger wants to keep their brand consistent and sound the same in each blog post, this feature might come in pretty handy.
The monthly plan for Grammarly premium costs $29.95 per month. You can also pay it quarterly ($19.98 per month) or yearly ($11.66 per month)
2. Technical gifts for bloggers
Blogging isn’t just about the software you’re using. It requires some technical gear as well. We’ll go over some of the most used technical gear in this section.
Camera & Lenses
$$ – $$$$
If the niche requires a lot of imagery (think fashion, beauty, food, travel, or home decor blogs), a good camera and lens can be a great investment.
Just a side note, camera equipment can be your best bet when looking for gifts for vloggers!
I’ve been using my Canon EOS 700D (Canon Rebel T5i in America) for my fashion blog and I’m very happy with it. It’s a beginner-friendly DSLR so it doesn’t have any incomprehensible features. What I also like about this camera is that it has a flip screen. That means you can be filming yourself while being able to see what you’re recording.
Each DSLR also needs a lens. You can either buy the body without a lens or you can also purchase it with the kit one (EFS 18-55mm). But to be honest, the quality of the kit lens isn’t great.
I’ve been using a 50mm lens. It’s a prime lens, which means you can’t zoom in or zoom out. You can buy this lens from Canon, but I purchased mine from Yongnuo. This is a cheaper version, but the quality is great.
The DSLR has a crop sensor, which means that these two together will crop the image quite a lot. When I’m shooting my fashion images with this gear, the person taking photos of me usually needs to be standing on the opposite side of the road to get a full picture of me. This can be quite annoying so you can consider purchasing a zoom lens.
I’ve been eyeing the 24-70mm lens. According to the reviews, it’s a great quality versatile lens for a lot of types of photography.
But some people don’t like DSLRs and prefer compact cameras. To be honest, I don’t own a compact camera, so I can’t recommend you any.
When purchasing cameras and lenses, also consider what type of photography the blogger is taking. A beauty blogger will have different needs than a home decor blogger.
A tripod can be a great addition to the photography gear. I have this one from Amazon. It’s a basic light-weight tripod. It’s also super cheap in comparison to other tripods on the market.
If your friend’s blog relies on indoor photography or videos, light equipment might make their job a lot easier. A good ring light or lightbox can be very helpful.
When it comes to the ring light, a lot of bloggers recommend this one from Neewer. Ring lights are generally great for beauty bloggers or recording YouTube videos. If your friend’s blog requires quite a bit more product photography, a better option might be a lightbox.
Laptop or computer
$$$ – $$$$
Surprise, surprise! Blogging requires a computer! Each blogger has different preferences when it comes to the type and also the brand of the laptop or computer.
I love my 12inch MacBook. It’s light-weight and small so I can put it in my tote and go wherever I like.
I’ve also heard great things about MacBook Air which is a similar size and weight.
$ – $$
Headphones or earphones can actually be a great gift for a blogger. They can be great for podcasting and video editing. I use them to block out any outside noises while working.
A portable charger can be a real life-saver. It’s happened to me many times that my phone is about to die when I need it, but I don’t have the option to charge it. Sometimes, I shoot my fashion photos on my phone. But for some reason, this drains the battery like crazy. That’s where a power bank comes in.
I’ve had this one for a few years now and it’s amazing! It even has a flashlight. Although, I rarely use the flashlight.
Some bloggers don’t like working at desks. Some of us prefer staying in the comfort of our beds. If that’s the case for your blogger friend or family member, a laptop stand might be a great gift!
I have this laptop stand from Rain Design. It’s padded with cushions so you can rest your wrists to make the computer work more comfortable.
USB flash drive or external hard drive
$ – $$
Quite a basic item, but a useful one nonetheless. Bloggers create a lot of content that needs to be stored somewhere. Yes, you can keep everything on your computer, but it’s better to be safe in the case of your computer breaking.
ADATA has always been my go-to brand for flash drives. And this one has been my trusty companion for a few years.
A book can be an amazing inexpensive gift for anyone. Bloggers included.
There are quite a few books about blogging, and to be completely honest with you, I haven’t read any of them. But there are also quite a few books that are not about blogging, but I believe any blogger and business owner would benefit from reading. Here are my recommendations:
“Unlimited SEO Search Traffic” by Deon Christie
Deon’s ebook walks you step by step through promoting your blog on Quora and generating unlimited traffic from that and leveraging that traffic with affiliate marketing. The book is extremely detailed and will walk you through the process of setting up your Quora profile to indexing affiliate links. For the price, the book is a total steal!
“The 4-Hour Workweek” by Tim Ferriss
Okay, so the title might be quite a stretch, but it’s a value-packed book nonetheless. Bloggers are responsible for a lot of things in their business. And, let’s face it, it requires a lot of time to manage a blog business. “The 4-Hour Workweek” will teach you how to manage your time better and more efficiently, so you can focus on other things as well and not just work.
“She Means Business” by Carrie Green
Carrie is my absolute female entrepreneur idol. Of course, her book made it to this list! Carrie shares her entrepreneurial journey and teaches the reader how to start a business and become in her words “wildly successful”. She gives you practical advice on starting a business as well as how to program yourself for success by changing your mindset.
4. Photo editing and graphic design
As I already said, blogging is image-heavy. And apart from camera equipment, there are also a lot of programs and software that help bloggers produce amazing visual content.
Canva is graphic design software for beginners. It has a drag and drop feature and a lot of pre-made templates to choose from. A lot of bloggers use Canva for designing their social media graphics, freebies, and various elements of their blogs.
If your friend’s blog requires a lot of photography, editing software is a must. I like the Photography plan from Adobe. This plan includes Lightroom Classic, Lightroom, and Photoshop. Lightroom and Lightroom Classic are pretty much two versions of the same software. It’s a photo editing program that’s very easy to use. Photoshop is also an editing software but different from Lightroom.
Some people prefer using premade presets for their photography. That’s a premade editing bundle you just copy and paste on the photo. Keep in mind that these are exclusive to Lightroom so they will only work if the person already has the editing software.
You can purchase Lightroom presets on sites such as Etsy or from individual bloggers or photographers. Most Lightroom presets cost less than $10 so they make up for a great affordable gift!
Stock photo membership
Blogging, in general, requires a lot of imagery. But not all bloggers like taking their own photos. Some bloggers prefer using stock photos. If that’s the case, a stock photo membership might be a great gift!
There are quite a few stock photography memberships to choose from. But I like the Ivory Mix subscription the most. It costs $197 per year.
$ – $$
To be honest with you, I haven’t taken pretty much any blogging courses, so I can’t recommend you any.
But, if you want to give your friend a course, look for ones in the following categories:
Business or marketing-related
Social media courses
Keep in mind that the prices can vary quite a lot based on the size of the course.
If you know your friend or family member is using Pinterest to promote their blog, a Pinterest course might be the perfect gift! I highly recommend Pinterest with Ell. Ell is a blogger from Boss Girl Bloggers and her course is an amazing course for beginners who want to use Pinterest to drive traffic to their blog.
For $47, this course is a great investment!
Then, I also recommend Skillshare. Skillshare is a platform with thousands of courses on various topics. For the yearly price of $99, it’s a great value!
Here, you’ll find everything else that doesn’t really fit into a specific category.
My ultimate blog planner
I’m releasing a blog planner/blog kit next week, so I’ll update this list then. But it’s going to be a super practical and affordable gift for any blogger!
Fill out the form below so you’re the first one to know about the release!
A good old journal can be an amazing gift for any blogger. Running a blog requires a lot of organization and planning, which also requires a lot of journals, notebooks, and notepads!
Stationary, in general, can be a great gift for a blogger of any niche. As I said, us bloggers plan and organize a lot, and stationery makes it a lot easier.
Some people don’t like using traditional journals and notepads for various reasons. In that case, an organization app could be a great alternative.
I don’t really use organization apps as I prefer physical journals, but a few organization apps people recommend a lot are:
$$$ – $$$$
We’ve already talked about blogging courses, but some bloggers offer coaching services to others. To find one, simply type “blog coach” into Google Search, Pinterest, Instagram, Facebook, or, well, any other social media platform.
But, what I would suggest is that you ask your blogger friend or family member who their favorite blog gurus are and find out if the person offers coaching services.
Just keep in mind that this option will be more expensive than purchasing a course.
What does a blog coach do?
A blog coach is a person who will lead you through the process of starting and running a blog business basically by hand. They will help you find the best niche for you, brand your business, create the best content for the blog, and also monetize the blog.
Blog and website services
$$ – $$$$
Running a blog can be difficult at times. Especially if there’s something not working on your website and you have no idea how to fix it yourself.
You can ask your friend if there’s something you could help with. For instance, your friend might be struggling with the loading speed, but fixing it would require them to dig into the code of the site, which is beyond their skills. You might offer to hire a web developer who will fix it for them.
$ – $$
If you genuinely have no idea what to give your blogger friend or family member, why not give them a gift card to their favorite store?
For instance, when it comes to gifts for fashion bloggers, clothes might be your first idea. But from my experience, whenever someone from my family gives me clothes, they don’t exactly hit the nail on the head with the style of the clothes.
A gift card would have done the job without you wasting your money!
Pinterest pin templates
As I mentioned, Pinterest wants its users to be creating new pins daily. This can be quite time-consuming. Luckily, there are bloggers out there who have created Pinterest templates that speed up the whole process quite significantly.
They are also pretty affordable. Most Pinterest templates cost less than $50.
Most bloggers won’t say no to coffee. Just saying! Ask them what their favorite brand is or give them a gift card to their favorite coffee shop.
Once again, if your friend’s blog requires a lot of imagery, especially flatlay imagery, photo props might be a great gift. This can be really anything. From plastic roses to pretty photo frames. Make sure to discuss this one with the blogger.
$$$ – $$$$
We’ve already talked about blog themes, but perhaps your friend or family member doesn’t know or have the skills to create a decent-looking website. If that’s the case, you can hire a web designer for them!
I will repeat myself, but I can’t stress this enough: discuss with your friend or family member before you purchase anything. Each blogger has different preferences and also some products suit different niches better.
Other than that, I really hope you enjoyed this blogger gift guide and let me know what you think!
What is a blog exactly? How does blogging work? And why is blogging so popular?
Maybe you’re considering starting a blog and are wondering how blogging actually works. Or perhaps you know someone who is a blogger and are wondering why the heck they are spending all their free time in front of a computer. I mean, seriously, is blogging that time-consuming?!
Spoiler alert, yes, it is!
I’m going to answer all blogging-related questions in this article. So, grab a cup of tea (or coffee) because this is going to be a long one!
DISCLOSURE: This post contains affiliate links. That means that if you make a purchase through one of those links, I’ll receive a commission at no additional cost to you. For more information, visit my affiliate disclosure.
What is a blog?
The definition of “blog” goes as follows:
But I’d like to add that a blog is also a content marketing tool businesses use to acquire new customers. People don’t like being sold to. So, businesses use various means of content marketing to sell their products or services. A blog can be a great tool to achieve that.
What is the difference between a blog and a website?
As I mentioned, a blog is a regularly updated website, whereas a traditional website is static. It means that a website consists of static pages only. A blog includes both static pages and articles.
Blog’s main focus is the creation and distribution of new content.
A website’s main focus is communicating a product or service.
Although, nowadays it’s becoming more difficult to distinguish those two.
Although not every single blog is the same, there are some aspects all blogs have in common:
Blog posts published in reverse chronological order
What is the purpose of writing a blog?
There are a lot of reasons to start a blog. A blog can be used as an online diary, but it can also be a powerful content marketing tool for your business. That depends on why the blogger started the blog in the first place.
It can also be a great way to connect with people from all over the world.
Here are some reasons why people start blogs:
to make money online
to connect with other people online
to promote their products or services
just for fun
The main purpose of a blog is to attract readers relevant to your niche.
TYPES OF BLOGS
#1 PRIVATE BLOGS
If you want to write a private blog just for the joy of your family and friends, it’s absolutely possible. You can write about everything and anything, not worrying about strategies, posting schedules, SEO, or growing your audience.
#2 PUBLIC BLOGS
A public blog is any blog you can view on the internet, and what this article is about. It’s also what Blogology is about.
#3 PERSONAL BLOGS
A personal blog is written by an individual. Personal blogs are often written as online diaries but that’s not a rule. By writing a personal blog, you’re building your online personal brand. An example of a successful personal blog is Pat Flynn’s Smart Passive Income.
#4 BUSINESS BLOGS
Business blogs are created by companies as a content marketing tool to spread awareness about their products or services. They are usually a standalone part of the website. A great example of a business blog is Moz. Apart from being a great SEO tool, Moz is also an acclaimed SEO blog.
#5 NICHE BLOGS
Niche blogs are dedicated to a specific niche. An example of a niche blog is HubSpot, where you can read about digital marketing.
On the other hand, you can also start a multi-niche blog. I suggest you start a niche blog, but you can be successful with a multi-niche blog as well. Proof of that is Gathering Dreams. A blog dedicated to traveling, personal finance, and healthy eating.
A collaborative blog, or a group blog, is a blog run by more than one blogger. The content is usually written on a specific topic. Collaborative blogs tend to be written by several employees of a company. Business blogs are often collaborative. An example of a collaborative blog is WordStream.
#7 GUEST BLOGS
A guest blog is a blog run by an individual, where the majority of the content is written by guest bloggers. The difference between a collaborative and guest blog is that the writers of a guest blog are not employees of the company. An example of a blog where women, in particular, can submit their posts is Blog Her.
#8 NEWS BLOGS
A news blog reports on the newest information either locally or globally. A news blog can be dedicated to one industry, or it can report on general news. To be completely fair, any news website is actually a blog.
This is the most basic way of categorizing blogs. Most blogs don’t fit only one category. Most blogs fit at least two.
For example, Moz and WordStream are both collaborative and business blogs.
Why are blogs so popular?
Although there is no single reason why people blog, blogging is a popular activity. I think there are a lot of reasons why:
You get to share your thoughts and opinions on the internet
You can find like-minded people from all over the world
You can blog from anywhere in the world
Blogging can improve your writing and digital marketing skills
You can establish yourself as an expert in your niche
You can turn your blog into a money-making business
You can use a blog as a content marketing tool to promote your business’ product or service
But most importantly, blogs are popular because they are accessible. Anyone can start a blog.
Who is a blogger?
A blogger is a person who is writing and maintaining a blog.
A blogger is also someone with various hard and soft skills needed to run a blog. What are those skills?
WordPress (or any other content management system)
Now that the blogger knows what the blog is going to be about, they need to define a target audience. That’s the kind of person they are writing the blog for.
They create a target audience persona which is a profile of the ideal reader they want to attract. This profile is based on the person’s demographics and psychographics.
No, creating a target audience persona isn’t like creating a fictional character. I mean, yes, in the beginning, you write down what kind of person you’d like to attract. But then, you need to keep researching what works and what doesn’t and what the reader wants to read, purchase, and most importantly, what the reader’s pain points are.
Now that the blogger has defined their target audience (and set up the blog), it’s time to create content.
But, can you write about anything you want?
Well, unless you don’t care about the kind of audience you’re attracting and aren’t blogging for money in the first place. Which is totally okay! If that’s the case, you’re free to skip a lot of steps on this list.
Anyways, if you do want to blog for money, you need to create content based on your target audience’s pain points and struggles.
For the most part, a goal of a blog post is to address and issue your target reader is struggling with, and offer actionable solutions to that problem.
But how do you know what your target audience is struggling with?
By doing a keyword research
Tracking the content that’s getting you most views
Once you build an audience, by asking them directly
4. Promoting the blog
Will the readers just eventually come?
Once the blogger creates content, it’s time to start promoting the blog.
How do you promote a blog?
Networking with other bloggers
Just to name a few!
I don’t want to be sitting here going through each way to drive traffic to your blog. So, just very simply:
To promote your blog effectively, you need to practice good SEO. I also suggest picking one social media platform for faster results. Yes, just one. After you get familiar with and are getting results from it, you can implement another one. The key here is to pick a platform where your target audience spends their time.
It’s also important to get your blog in front of the eyes of existing audiences. There are a few ways to do that:
Then you also need to retain the visitors who have already come to your blog. So, first things first, you need to create good content if you want your visitors to keep coming back.
The best way to retain your visitors is email marketing. Your visitors sign up to your newsletter and you send them an email each time you post a new blog post.
Is it really that simple?
In order to capture your visitors’ email addresses, you need to put up opt-in forms throughout your content with an offer, and also corresponding landing pages. The offer is also called content upgrade, lead magnet, or a freebie. It can be a checklist, template, webinar, course, or just an offer of weekly tips and tricks delivered to their inboxes.
It doesn’t matter what exactly it is as long as it:
makes your audience’s lives easier
Okay, but why is it important to collect emails?
Your biggest fans are going to be on your email list. You can use the list to notify your subscribers about new content, but you can also monetize the list. Your email subscribers will be the first one’s to know about your paid offers and you can also monetize the list using affiliate marketing.
You can start building an email list with an email provider, such as ConvertKit.
Sounds simple so far, doesn’t it?
Well, you need to keep in mind that the copy of your opt-ins and landing pages needs to be persuasive enough for the visitor to give you their email address. That can take a lot of trial and error.
TIP: Don’t use your email list just for notifying your subscribers about new content. Nurture your email list by sending them freebies and sending valuable emails with exclusive content.
5. Building a readership
Building a readership takes time. You can’t expect posting just a few blog posts and building hundreds of loyal readers and making thousands of dollars.
Unfortunately, that’s not the case.
Running a blog is like running a business, and in every business, it takes time to build a clientele and start making some good income.
6. Monetizing the blog
And now the hot question: can you make money blogging?
Yes, you can make money from your blog. But it will take time and dedication.
So, how can you make money blogging?
One thing you need to understand is that blogging is selling. If you want to make money from your blog, you need to be selling something.
What can you sell on your blog?
Ad space (either private or via ad networks such as Google AdSense, Monumetric, or Mediavine)
Third-party products via affiliate marketing
Or you can also sell your blog
A lot of bloggers also collaborate with brands on paid blog posts. You can get paid for reviewing someone’s product or just mentioning it in your blog post.
Once you decide what you want to sell, you’ll also be creating sales funnels to streamline the selling process. This is mainly applicable when it comes to products, services, and memberships.
How much money you can make from your blog depends on your niche and the size of your audience. Some niches are more profitable than others. Also, the bigger following you have, the more money you’re likely to make.
Of course, this is just a simplified overview. The order of these points can also differ based on the type of blog you’re running.
For instance, if you’re running a business blog, you won’t be waiting to build a readership to monetize your blog. You create the paid product first, and then you’ll be using the blog to attract customers.
But hopefully, you can understand why it can take time to start making money from a blog.
Are blogs still relevant in 2020?
Yes, they are. According to Hosting Tribunal, there are over 500 million blogs to date. Of course, not all of those websites are active, however, the number is still rising.
The days of blogging as a hobby are almost gone. Nowadays, most bloggers blog for money. It’s safe to say that blogging has changed, but it’s certainly not dead.
Should you still start a blog in 2020?
Yes, you should. If you’re considering starting a blog, I think you should do it. Depending on your niche, there might be a lot of competition. But that doesn’t mean you should be discouraged. If you want to start a blog, do it.
There is just one important thing I want to say: if you want to start a blog now and be successful with it, you need a strategy. You need to consider:
Then you also need to consider the product you are going to sell, and how it’s going to help your audience overcome what they are struggling with.
To anyone who is reading this to understand why your friend or family member is blogging
If you came here wondering what’t the hype behind blogging and why someone in your life is doing it, I want you to know a few things.
Blogging is hard work. It takes a lot of time and dedication. It might seem to you that your friend or family member is sitting in front of their computer all day doing nothing. But that’s not the case. I know they are working hard on their blog. They don’t need you to be putting them down and telling them that starting a blog is pointless. Support them and acknowledge their hard work.
2. Making money from a blog takes time
If your friend or family member has been blogging has been blogging for months and still isn’t seeing any sustainable financial return, that’s completely normal! It can take months or even years to turn a blog into a business. But that doesn’t mean the blog is failing. You’ve read the ways you can monetize your blog I’ve written about in this post, right? Well, so hopefully you understand why!
To summarize everything…
What is a blog? A type of website where new original content is displayed in reverse chronological order.
Why is blogging so popular? Because it’s accessible to everyone as long as they have access to the internet.
Can you make money blogging? Yes, you can.
Is it a good idea to start a blog in 2020? Yes, as long as you are willing to put in the hard work.
So, do you understand what a blog is? Let me know!
So, you want to turn your blog into a recognizable brand, right?
But how to brand a personal blog? And should you brand it in the first place? Well, if you want to turn your blog into a successful business that stands out, you should brand your blog.
I understand that this whole process is confusing and overwhelming. When I was starting my previous blog, SaraViktorie.com, I didn’t give a second thought to branding. I didn’t see the importance.
That’s why I have this blog branding guide for you. I’ll also show you some examples towards the end of the article.
DISCLAIMER: This post contains affiliate links. That means that if you make a purchase through one of those links, I’ll receive a commission. For more information, visit my Affiliate Disclosure.
Before we begin, let’s define some of the most used branding terminologies.
What is a brand?
A brand is how you are perceived by others. It’s an identifier that sets you apart from your competition. It’s how you make people feel.
As Jeff Bezos, the founder of Amazon, puts it: “Your brand is what other people say about you when you’re not in the room.”
This means that your branding isn’t necessarily what your blog is about, but how you choose to present your blog.
What is branding?
Branding is a series of elements that create your brand.
When people hear the word branding, they often think of it in terms of logos, slogans, etc. But there are a lot of elements of branding. Not a single one of them creates your brand. Rather, it’s the combination of all of them that make up your brand.
What is brand positioning?
Brand positioning is the position of your business in the mind of your customers that differentiates you from your competitors.
What is a brand identity?
Brand identity refers to the visual elements that make you instantly recognizable.
Do you need to brand your blog?
Yes, you should. If you want to turn your blog into a business, you should make your blog a brand.
And if your blog is a creative outlet? Well, based on the definition mentioned above, in a way, you’re branding your blog anyway. Even if you don’t have a logo or a mission statement in place, the look of your website, your personality, and the content you put out there is your brand.
You see, the main goal of branding is to distinguish yourself from your competitors. So, if you want your blog to stand out, you should brand your blog.
Why is it important to brand your blog?
It helps you stand out I already mentioned this one, but yes, good consistent branding distinguishes you from the competition.
2. Your blog looks more professional Let’s face it, if your branding is consistent on your website, social media, your products, and everything else, your blog looks more professional which in turn increases trust.
3. Good first impressions It’s happened to all of us. You land on a page with an ugly font, colors that don’t go well together, and just nothing evokes a good first impression. And then you visit a different website where everything ties well together, the writing voice is consistent, and you want to know more. Which one do you want to be?
HOW TO BRAND A PERSONAL BLOG
1. Get your foundation right
There are a lot of aspects of blog branding. I see a lot of bloggers start with picking their brand colors or designing logos. And even though those are the fun things of branding. But to build your blog brand, you need to get your foundation right first and foremost.
1.1 Decide what you want to be known for
First things first, you need to be clear about what you want your blog to be known for. This comes down to your niche. I suppose that at this point, you already know what your blog is about.
But how is it going to stand out? Do you want your blog to be known for a different angle on your niche? Do you want to be telling the honest truth of behind the scenes of your niche?
One thing I’m always going to preach: it’s all about your audience. Everything you do on your blog, whether it’s picking your brand colors, coming up with topics to cover, or creating paid products, needs to be done with your target audience in mind.
What is the target audience? A target audience is your ideal readers. The kind of reader who finds your content valuable, relates to your blog, keeps coming to your blog, signs up to your newsletter, buys your paid products, and recommends your blog to others. It’s the kind of person your blog is designed for.
So, when positioning your blog in a niche, pick a specific group of people to dedicate your blog to.
When you’re branding your blog, you need to consider where you see your blog in the long run.
What are your goals? What is your ultimate vision for the blog?
You need to keep this in mind when branding your blog. I’m not saying your branding has to be perfect from the beginning. The branding process takes time, but it’s good to keep your future plans in mind.
2. Start developing your brand identity
Now that you have the foundation right, it’s time to set your blog apart from your competitors and dive into the branding process.
We’re finally going to have a look at different elements of branding.
2.1 Unique selling point
To brand your blog the right way, you need to identify a specific element that sets you apart from the competition.
I’m going to show you later, in some examples, what a unique selling point can be. But really, it can be anything. It can be unique web design, a product you sell, or your own angle on things.
Whether you like it or not, your personality is a part of your brand.
No matter what you write about, people are generally looking for content from people they can relate to. One of the best ways to make your readers relate to you and is by showing your personality in your content. So, don’t try to put on some fake persona.
2.3 Your story
What is your story?
Each of us has a unique story. What made you start your blog? Sure, you most likely wanted to change your life and make money doing something you love. Cool! But why?
This relates to what I said about the personality. People want to relate to you and they want to know who’s behind the screen and why you do what you do.
TIP: Write a compelling about me page where you’re going to tell your visitors who you are, why you started your blog, and why you want to help them. Tell them about your struggles and how you overcame them.
This helps to build a better relationship with your audience.
What overall mood does your blog have? Do you want your blog to feel friendly and approachable, or do you want to evoke a more of a professional, sophisticated feel to your blog?
What words would you associate with your blog? What do you want the visitors to feel when they land on your website and read your content?
TAKE ACTION: Pick a few adjectives you want to describe your blog. They should reflect what the visitors feel when they land on your website.
2.5 Message and values
Your blog’s brand message is communicated through your values. Your message isn’t necessarily an actual paragraph of what you want your readers to take away from consuming your content.
Instead, it should be expressed through the other elements of your branding. Before you decide what your message is, you need to first identify what you stand for.
The very first thing that will differentiate you from your competitors is your domain name. That’s why your name needs to be:
Easy to spell
Easy to pronounce
Easy to remember
I also suggest your name relates to what your blog is about and what your vision for the blog is, and what the main premise of your blog is.
FOR EXAMPLE: I named this blog Blogology because it’s a blog about blogging that introduces aspiring bloggers to the world of blogging. My vision is to create an easy-to-navigate website where new bloggers can find all the information they need. I also refer to it as “the science of blogging” because I go very deep in my articles and try to uncover every single detail.
What is a mission statement? It’s a summary of the aims and values of your blog.
Your mission statement is based on your target audience and how you are trying to help them.
Think about why you started your blog, who it’s for, and how you’re trying to help your readers. Then summarize this in a few sentences.
The mission statement is based on your who, why, and how.
EXAMPLE: I help [who] because [why] by [how].
What is a tagline? A tagline is your slogan. It’s usually displayed in the header of your blog.
The tagline should reflect your values and your message.
EXAMPLE: Blogology – the science of blogging Apple – think different Nike – just do it
2.8 Elevator pitch
What is an elevator pitch? An elevator pitch is a few persuasive sentences that summarize what your blog does. It should be short and interesting.
It’s similar to your mission statement but it’s longer.
Your mission statement is more like “Hey, this is what I do!”. Whereas your elevator pitch is trying to sell your idea.
NOTE: You’ll be using your elevator pitch mainly when pitching to brands for collaborations, when networking with other bloggers, and you can also use it when applying to affiliate programs.
Your elevator pitch should include:
Who you are
What you offer
How you are different
What problem you solve
Pick a few keywords you want your blog to rank for. Ideally, you should pick a few low-competition keywords that summarize your blog. You can then include those in your name, tagline, or homepage.
2.10 Brand voice
Brand voice is the way you talk to your audience. Your brand voice should be reflected in your content and the way you respond to comments and emails.
Developing a strong brand voice will help you find a connection with your readers and better communicate your values and mission.
Your brand voice should be a reflection of your personality.
TAKE ACTION: To find your brand voice, pick a few traits you want to reflect your brand. It can be a combination of pretty much anything. For instance, Blogology’s brand voice is passionate, friendly, authentic, but also a bit sophisticated. And I also like to think I’m a bit funny.
3. Visual branding
Let’s get into the fun stuff!
When it comes to your color palette, I suggest you choose 2 to 6 colors that will represent your brand. Two of them being your primary colors, and the rest secondary.
In the case of Blogology, the colors are white, black, and red.
You can pick your brand colors based on color psychology, but you don’t have to. I’d say, use common sense. If your blog is about sports cars, your color palette most likely won’t include pink.
EXTRA TIP: I’ve heard some bloggers struggle with sticking to a handful of brand colors. If you want to change up your theme based on the season or whatever, pick your primary colors and then select secondary colors for whatever time of the year you want.
Fonts are an important part of your blog branding.
When it comes to brand colors, there’s no need to be using all of them every single time. But when it comes to fonts, you should be using the same fonts. You’re going to be using them on your graphics, and if you’re using a text-based logo, it’s going to be written in the fonts you’ve picked.
I suggest you pick two fonts. A primary font and a secondary one.
Similarly to your blog name, your logo should be memorable.
That’s why it should be simple. Think about it; some of the most memorable brands in the world have simple logos.
What does Apple’s logo look like? Nike’s? And McDonald’s?
See? There’s no need to create a complex logo for your blog.
In fact, I think that a simple text-based logo is completely acceptable. Especially when you’re first starting out.
But if you want a professional-looking logo but aren’t good at graphic design, you can always hire someone on Fiverr.
As a blogger, you’ll be creating graphics for your blog. Those include infographics for your blog posts to demonstrate a point, graphics for your social media, etc.
A lot of it comes down to your colors and fonts. But you can go even further. Think about how you can make your graphics unique and more recognizable.
3.5 Web design
Your web design is the first thing your reader sees when they land on your blog. You should keep your web design clean and consistent with your visual branding.
If you’re on self-hosted WordPress, I highly recommend the Divi theme from Elegant Themes. It comes with a drag and drop page builder which makes it easy for you to create a professional-looking website.
A favicon is a small icon you see in the browser next to your URL.
It’s just a small element but it makes your blog look more professional than the default globe.
You can use your logo or just a small element of your logo.
4. Reflect your brand in your content
As I said, branding isn’t just your logo. Your branding should be tangible in all areas of your blog.
4.1 Writing tone and voice
You express your personality through your writing. And as we’ve established, when it comes to branding a personal blog, your personality is a cornerstone. So, stick what is natural to you.
4.2 Long-form vs short-form content
Decide if you want to produce mainly long-form or short-form content.
Even though for SEO purposes, long-form content is a better option, I feel like this comes down to your target audience. Would your readers prefer long detailed blog posts or shorter ones?
4.3 Posting schedule
Decide how often and when you want to post new content on your blog and stick to it.
This is important, as your most devoted fans will know exactly when to expect a new blog post.
Do you want to post weekly? Bi-weekly? Three times a week? Or even every single day?
It doesn’t matter how often you post as long as you post regularly.
4.4 Content structure
You should write unique content that’s recognizable just by looking at it. This goes beyond your writing style.
Think about the elements you want to include in your content.
Perhaps some kind of unique formatting? Do you start your blog posts a certain way? Unique images throughout your content?
NOTE: I’m not addressing “unique content” in terms of content ideas. You see, no matter the niche, everything has already been written and addressed.
5. Stay consistent
Congratulations! You’ve branded your blog!
Oh, wait! You haven’t. All you’ve been doing the whole time was just reading this guide. Never mind.
Anyway, when you do brand your blog, the key is to keep it consistent throughout your blog, social media, and everywhere else where you’re presenting your blog.
Examples of strong blog branding
I picked a few blog branding examples to show you how you can differentiate yourself from your competition.
I deliberately picked blogs from the same niche. They all provide different services, have different values, and are aimed at different audiences. Each of them has a different unique selling point.
Before we go any further, I just want to make it clear that I’m showing you these examples just for demonstration. By no means am I telling you to copy any of these bloggers. Don’t imitate what has worked for somebody else. You won’t stand out if you’re copying somebody else.
Angela’s blog Stray Curls combines blogging and creativity.
Her blog is for women who want to start an online business or blog that stands out. And she does it well herself.
Her unique selling point is her illustrations. That’s what makes her content stand out. I mean, just look at the screen recording below. Whether you land on her blog or come across her pins on Pinterest, you know that this is Stray Curls content.
A Self Guru
Amira’s blog A Self Guru mostly covers the legal side of blogging and running an online business.
She, herself, is a lawyer. And this is what makes her stand out. There are a lot of blogging blogs out there. But not many that specialize in the legal side of running a blog.
Amira sells legal templates that every blog needs. She saw a gap in the market and created a product the audience needs.
Her blog is for women who want to change their lives and make living doing something they love – blogging. Now, you can’t not notice that there are a lot of “girl bosses” in the industry. I believe that Ell was the first one to come up with this concept. She managed to grow her brand to a community that counts over 40k people.
So, what makes Ell stand out?
She genuinely cares about her audience
She’s very engaged in her Facebook group
She shows her personality in everything she does
Her audience loves this and has a big trust in her.
Perhaps you want to start a blog, or maybe you’ve already commenced your blogging journey, but feel a bit overwhelmed, right? And by “a bit,” I mean a lot.
And rightfully so.
There’s so much that goes into blogging. So much to learn and so much to do. It’s insane, right? There’s no wonder that the beginner blogger overwhelm is so common.
You’re trying to make sense of SEO
You’re trying to figure out social media algorithms
You’re trying to decide what your core message is
You’re trying to come up with ideas for blog posts your target readers want to
At the same time, they need to have a high search volume and low competition
You’re trying to collect email addresses
You’re trying to figure out why the hell is your website slow, and no matter what you do, it’s still not loading as fast as you want it
And then, when you’re trying to make sense of all of it, there’s Google Search Console notifying you that there’s a problem with the mobile-friendliness of your website. So, you do some Googling and find out that the solution is to add a code to your website’s core.
And then, there’s your target audience. Who are they? Where do I find them?
You should also be networking with other bloggers. But how on Earth are you supposed to focus on growing your blog, producing the best quality content your target audience wants to read, keeping everything SEO-friendly on your website, and stay sane?!
And now you’ve read this list, are even more anxious and overwhelmed, and want to click away.
Hang on a second!
What I’m trying to say is that I get it. I’ve been there. Every single blogger out there has been there.
Let me guess…
You’re reading all the articles on blogging out there, and consequently, you’re dealing with a bad case of information overload.
You’re unhappy with everything you create.
You’re feeling like a fraud among all the bloggers who seem to have everything figured out.
You don’t know what to focus on first.
As a result of your overwhelm, you’re feeling discouraged.
Well, my dear, you’re showing the symptoms of the beginner blogger overwhelm.
And you know what?
It’s a good thing!
Since you’re overwhelmed, it tells me that you’re taking this blogging thing seriously. It tells me that your blog is important to you and that you’re eager to make it your full-time job.
You’re probably working hard on your blog, and you want to know as much about blogging as you possibly can. You just have to learn how to make an order in your head, so you don’t go crazy.
HOW TO BEAT THE BEGINNER BLOGGER OVERWHELM?
Step 1: Take a deep breath
Seriously, take a few deep breaths right now.
If you can, lie down and completely relax your body. Sprawl in your chair, sofa, wherever you are.
If you’re in public, just lie back and let your body’s weight fall off you.
Step 2: Figure out why you are overwhelmed
One of the best things to do when beating the blogger overwhelm is to identify why you’re feeling overwhelmed in the first place.
Is it because you’re consuming too much information? You see, every article tells you something different based on the author’s opinions and experience.
Are you overwhelmed because you want to succeed as a blogger as soon as possible? There’s nothing wrong with that. All of us do. But you’ll need a bit more patience. Blogging isn’t a get rich quick scheme.
Are you overwhelmed because you’re a perfectionist? Because you want everything, you create as perfect as it can be? It doesn’t have to be perfect! Just put it out and adjust it later. Every single blog post can be re-edited. And a little secret: No one knows what the end goal should look like besides you.
Are you overwhelmed with all the steps you need to take? Well, in that case…
Step 3: Write it all down
Grab a pen and paper and write down everything that has to be done and everything you have to learn.
Doing this will help you clear your head. It’s much more digestible seeing your thoughts on a piece of paper than cluttering your mind.
Seriously, it’s almost like magic. I do this every time I’m feeling overwhelmed, and it always helps.
TAKE ACTION: Write down everything that’s been on your mind. What you need to do, thoughts that have been holding you back, worries, etc.
Step 4: Write a detailed to-do list
Now that you’ve written down everything that needs to be done write a detailed to-do list.
Divide it into sections. You can go by content, by everything that needs to be done on the website, by social media channels, etc.
If you’re a new blogger, I suggest you don’t do more than one or two big tasks a day.
I suppose you have a job, are going to school, or just have other commitments that prevent you from working on your blog full-time.
And, since you’re just getting started, you don’t know how much time you’re going to spend on a task. Remember that things might take longer to accomplish than you think, especially at the beginning.
TAKE ACTION: Write a to-do list of everything you need to accomplish and learn. To each point, write a few sub-points AKA the smaller steps that need to be done to finish the task. For example: Write a blog post -> come up with a headline, write an outline, find relevant sources, write the article, write an intro and a conclusion, add images, etc.
Step 5: Don’t try to do all of it at once
Now, carrying with the previous step, don’t start working on all of it at once.
Start a task, finish it, and then move on to another one. You have to take it step by step.
If you’re overwhelmed when starting a blog, you might find that you just don’t know what to focus on first.
When it comes to promoting your blog, don’t try to master all social media channels at once. I’m not saying you can’t be on everything eventually. But focus on one social channel at a time, and when you’ve mastered it, move on to the next one.
Blogging requires you to be learning all the time. Algorithms change. When you’ve finally mastered the last one, a new algorithm is released. And when an algorithm changes, the strategies change as well.
Instead of trying to do everything at once, focus on the most important tasks. You can mark the tasks on your to-do list based on priority.
What’s the most critical task at the moment? Start working on this particular task first.
If you haven’t started your blog yet and are overwhelmed with everything you need to do before you start blogging, I have a guide that walks you through starting a blog step-by-step.
TAKE ACTION: Start a task and don’t begin working on another until you’ve finished the first one.
Step 6: Let go of perfection
It doesn’t have to be perfect, especially in the beginning.
It’s easy to see the established blogs, what they’ve created, and wanting to recreate that. No one’s blog was perfect at the beginning. It takes time.
When I started Blogology, I was obsessed with getting the blog as perfect as it could be to the point where I kept pushing the launch date because I still wasn’t happy with what I’ve built.
As a creator, you probably are obsessed with perfection. But let me break it to you: you’ll never be entirely happy with whatever you put out. And that’s completely normal.
But you know what? Your audience doesn’t care about the details of your work. I’ve never come to a blog thinking: “Hmm, I don’t like the H2 tags. Just three more pixels, and they’d be perfect.”
It genuinely doesn’t have to be perfect. Trust the process.
As a creator, there’s nothing worse than working on a project, perfecting it, and finding out that your audience doesn’t even care about it.
TAKE ACTION: Whenever you’re creating something and are not entirely happy with it, leave it for a few days. Go back to it, edit it, and just put it out there. And check out this video from Sunny Lenarduzzi. It’s eye-opening.
Step 7: Be patient
Blogging takes time. It’s a process.
And unfortunately, you can’t speed up the process.
It takes time to drive traffic to your blog. It takes time to convert those visitors into email subscribers.
It’s okay not to post every single day. It’s okay to take it slow. It’s better to create something thoughtfully and carefully instead of rushing it without any thought.
The result will lack quality, and in blogging and any business, quality is more important than quantity.
If your blog posts or graphics or whatever you’re doing are not as good as you’d like them to be, it’s okay. It’s a part of the process.
Every time you write or design something new, your craft is improving.
Steps 8: Clear your head
I bet you’ve been working your ass off.
You’re probably thinking about your blog all the time, thinking about what to do, how to do it, and what could be done better.
Take a break!
There’s nothing worse than dealing with insomnia because your brain just can’t shut up about your blog.
Take a few hours or a day to do something that will clear your mind.
I guarantee you that your blog will survive it. The world isn’t going to end.
Do something that gets your mind off of your blog. Read a book. See a friend. Do anything you enjoy.
If your problem is that you have difficulties falling asleep because you can’t stop thinking about your blog, try meditation. I’ve been just getting into it, and it helps tremendously.
TAKE ACTION: After finishing reading this article, go for a walk.
Step 9: Get back to work
As important as it is to clear your mind and take a break, it won’t get done by itself.
It needs you to do it.
So, get back to the grind and start ticking points off of your to-do list.
You can be clearing your mind for as long as you want to, but it won’t do the work for you. It’s your job to dig through the pile of all the things you need to do.
TAKE ACTION: After you’ve returned from your walk, start working on the most important task.
Step 10: Create a schedule
After you’ve played around with how long it takes you to finish a task, you can create a schedule that works for you.
Take into account:
your daily life
how long it takes you to accomplish a task
when you tend to be most productive
I can tell you to wake up at 4:30 am every single day to work on your blog. But you might find that you prefer working on your blog in the evening.
Play around to see when your productivity levels are highest and stick with that.
TAKE ACTION: Test out how long it takes you to accomplish a task, and when you are most productive. Then create a daily schedule and stick to it.
Step 11: Remember why you started your blog in the first place
With overwhelm comes discouragement.
Blogging is difficult, and it takes time to get your blog off the ground. You’ve probably heard that time and time again.
But you never know how hard it is until you try it yourself.
You’re going to hit highs and lows on your journey to blogging success. And since you’ve ended up being an overwhelmed blogger (once again, everyone does), you’ve already hit a low.
And you know what?
It can only go up from here.
So, what do you do now?
Go back and remember why you embarked on this journey. Why did you start a blog? What do you want to achieve? If you haven’t already started a blog, why do you want to start it?
TAKE ACTION: Write down your goal and pin it somewhere you can see it. Every time you’re feeling overwhelmed or down, remember why you started.
Step 12: Don’t compare yourself to others
We’ve all read those “first month of blogging” reports where the blogger generated thousands of pageviews and earned hundreds of dollars.
Good for them.
But don’t let that discourage you if you’re not getting the same results.
Let me guess, you’ve been reading successes of other bloggers, and you’re not quite there yet. You’re trying to figure out how to get there, and the more information you consume, the more overwhelmed you are.
Now, one thing to keep in mind is that it’s easy for a blogger to lie. I’m not saying that everyone is lying in their blog reports. But if you see a spreadsheet of the blogger’s results without any proof of their claims, I’d take it with a grain of salt.
TAKE ACTION: Stop reading income reports if you find they discourage you instead of motivating you.
Step 13: Connect with other bloggers
The issue might be that you’re feeling alone.
Even though it seems like everyone is blogging these days, chances are you don’t actually know any bloggers.
Join communities on Facebook to find supportive bloggers.
I bet that if you reach out to other bloggers in a Facebook group, opening up about your situation, you’ll find dozens of other bloggers in the same position.
Being overwhelmed with blogging is entirely normal. After all, you’re responsible for literally everything, and chances are you don’t have anyone to be watching over your shoulder if you’re doing it right.
So, in conclusion, here’s how to beat the beginner blogger overwhelm once and for all:
Take a deep breath
Figure out why you are overwhelmed
Write it all down
Write a detailed to-do list
Don’t try to do it all at once
Let go of perfection
Clear your head
Get back to work
Create a schedule that works for you
Remember why you started your blog in the first place
Don’t compare yourself to others
Connect with other bloggers
I don’t know where you are in your blogging journey. Let me know in the comments where you are and what you’re struggling with or reach out to me personally, and we’ll try to figure it out.
Maybe you’re thinking, “Hey girl, this is nice, but I’m still lost.”
First, I want you to know that finding the right niche for your blog can take time. Starting a blog is a commitment, and you want to be very sure that the niche you’ve picked is the one you can stick with for the long run.
In today’s post, I’ll try to help you if you still can’t find a niche for your blog.
Before we begin, you need to identify why you can’t find a blog niche.
Is it because:
You have too many interests and can’t pick the right one
You have no interests
You have an interest you’d like to write about but not an expertise
You need to identify your situation because my answer will be different for each of these options.
If you have too many interests:
1. You can start several blogs
You could start multiple blogs, each one about a different interest of yours. But I’m afraid it would be too overwhelming.
If you do go with this option, first focus on one blog and then start another one.
2. You can start a multi-niche blog
If you can combine your interests, you can start a multi-niche blog. You see, some niches go together better than other ones.
If you look at some of the lifestyle blogs, they feature niches such as how to make money online, healthy living, and traveling.
But if you wanted to start a blog on, for example, healthy living and ninja comix recommendations, it would probably be a random combo.
Having said that, I still recommend starting a niche blog.
For starters, with a niche blog, it’s going to be much easier for you to build an engaged audience interested in all your content. With a multi-niche blog, it might not always be the case.
3. Start submitting articles to Medium
In my opinion, this is the best option if you really struggle to pick a blog niche.
Medium is a platform where anyone can publish their articles.
You can create your own publication on a specific topic, you can submit articles to existing publications, or you can just publish articles regardless of a publication.
What I like about Medium the most is that you can write about virtually anything. You don’t need to stick to only one niche.
If you have a lot of interests or random thoughts, publish them on Medium until you figure out your niche.
On Medium, you might gain an audience who will also be interested in your blog once you start it.
If you have no interests:
Everybody has interests. But not everyone has interests they’d like to write about. I have a few questions for you:
Do you have so many little interests that you don’t know which one is the main one?
Or do you genuinely feel like you don’t have any interests at all?
If it’s the first case, I suggest you do what I mentioned in the first part of this article. Specifically, create an account on Medium and publish posts on any topic you like.
Everyone has interests
If you feel like you don’t have any interests whatsoever, I guarantee you that you do. As I said, everybody has interests.
The good thing about blogging is that you can write literally about anything. I’ve seen people start blogs in the most random niches.
If you’re worried that your niche isn’t popular, it’s okay. Don’t start a blog in a niche with no competition, though.
That being said, it’s completely okay to start a blog in a low-competition niche. It might be easier for you to become an authority in that niche.
Write a list of your hobbies and everything you’re interested in. From making money online to care for domestic cats. It doesn’t matter how small those interests are.
Then narrow it down to the interests you’d enjoy writing about.
Write a list of blog post ideas for each topic without looking them up. The more the better. Aim for at least 20.
The one with most ideas is the winner.
Are you afraid you won’t be able to monetize your niche blog?
If you’re afraid that you won’t be able to monetize the niche, don’t worry. There’s always a way.
You can create courses or write ebooks
You can create any other products your audience would find helpful or would enjoy
You can offer consulting services
You can recommend third-party products through affiliate marketing
And, if your niche isn’t considered sensitive, you can always place ads on your blog
If you have interests but no expertise:
Perhaps you would love to start a blog on a blog niche you’re genuinely interested in, but the word “expertise” in all the articles you’ve read scared you off.
You don’t have to be an expert to start a blog
To be honest with you, I’m using the word “expertise” with caution.
I don’t think you have to be an expert to start a blog. Of course, there are few exceptions, but in general, you can blog about anything you want.
You just have to be upfront about your experience with your readers.
You see, I’m reading the other guides on how to find a blog niche, and I feel like a lot of them assume that everyone who wants to start a blog has a ton of experience in topics they want to write about.
If you’re a nutritionist and want to start a blog about healthy eating, do it!
But what if your only work experience is waiting tables and want to start a blog to make living something you enjoy, what are you supposed to do then?
I believe that anyone can start a blog, and I also believe that anyone can teach something. Everyone has their own unique life experience anyone can learn from. So, look beyond your work experience.
What has been some obstacle you had to overcome?
How did you overcome it?
Can someone learn from your experience?
I’m going to repeat myself, but you don’t have to be an expert.
Focus on your experience instead of expertise
Instead of focusing on your expertise, focus on your experience.
After all, even a few months are an experience ;). I mean it, there’s always someone who knows less than you and can learn from you.
You see, I’m not an expert at blogging. I started my first blog when I was 12, and you can imagine the amount of strategy that went into that blog ;).
Since then, I started multiple other blogs. The majority of them failed, but one of them started making money.
But considering what I achieved in those twelve years, and what other bloggers achieved in significantly shorter amounts of time, I’m still quite a newbie.
That’s why I only teach what I know because what I know might be helpful to someone who knows less than me.
My point is that you don’t have to know everything about your niche. You just have to know more than your audience and learn as you go.
I could be learning from all the blogging resources out there. But how do you learn to blog? By blogging, of course!
What to do if you don’t know enough about your niche?
If you feel like you don’t know enough about your niche, you have four options:
Start a blog aimed at complete beginners and teach them what you know
Document your journey of learning the topic
Take some time to learn the subject, gain experience, and then start the blog
Hire a content writer to write the content for you
Not all of these options might apply to you.
Just a quick note to the fourth option, you can be the figure behind the blog and have other people create the content. You can do all the marketing work, and eventually sell the blog. Even that’s an option.
But if you want to start a blog and run it by yourself, remember that no matter how much you know, you’ll always be an expert in someone’s eyes. As I said, you just need to know more than your readers.
Do you have a niche in mind, and are just secretly afraid to start the blog because of your lack of “expertise”?
If you still can’t find a niche for your blog, create an account on Medium and see what you enjoy writing about. Check out this article on how to start with Medium.
I think that finding out what you enjoy writing about is your best option. After I abandoned my previous blog saraviktorie.com and started Blogology, I spent a few months trying to decide what my next blog should be. I concluded that what I enjoy writing about is blogging itself.
Write down your thoughts and see if you can turn them into articles. Once you find a niche you enjoy the most, you can then start your own blog.
Just don’t spend too much time on picking your blog niche. You’re only stealing yourself from the time you could have already been running your blog.
I’ve done a lot of blogging mistakes since I started my first ever blog. I started my first blog in 2007 and I was twelve. It was a blog about Ashley Tisdale and soon turned into a blog about anything that’s on a 12-year-old girl’s mind.
I’m going to be covering mainly the mistakes I made on my two most recent blogs. One of them is LaVieEstBelleBySV, which I started in 2015 with the intention to make money from it. It flopped tremendously.
The second one is SaraViktorie.com. I started this blog in 2018 and I managed to lift it off the ground and monetize it. It was a fashion blog and at the end of 2019, I realized that I don’t care about fashion, tried to rebrand it, and officially left it at the beginning of 2020.
And so, here we are. Here are 85 blogging mistakes I’ve made and how you can avoid them. You have to understand that I went through stages of not caring and total obsession. Those mistakes include points from both of those stages.
DISCLOSURE: This post contains affiliate links. That means that if you purchase through one of those links, I’ll receive a commission. For more info, check out my affiliate disclosure.
General blogging mistakes
1. Waiting too long to start my blog
It took me a long time to convince myself to start Blogology. I wasn’t sure if anyone would take me seriously.
But you know what?
If you want to start a blog, do it. Don’t let your self-doubts or whatever is holding you back stop you.
2. Starting a blog without a strategy
A lot of people start blogs without any plan as to where their blog is going to and how they are going to be promoting it.
I was one of them.
You see, you can’t expect the traffic to be flowing to your blog if you don’t do anything to make it happen.
If you’re still in the stages of considering starting a blog create a simple strategy of who exactly is your target audience, where you see your blog in the long run, and how you are going to get there.
If you’ve started your blog already and don’t have that in place yet, do it now!
3. Starting a blog on WordPress.com
If you’re starting a hobby blog or if you’re not sure what your niche is and you’re just testing the waters, starting a blog on a free platform such as WordPress.com might be a good option for you.
But my mistake came from a misunderstanding.
I read somewhere that the best place to start a blog was WordPress. Well, I mistook WordPress.com and WordPress.org.
WordPress.org, also called the self-hosted WordPress, is a content management system. It’s what allows your blog to be viewed on the internet. You’ll need a web host for it. I recommend SiteGround.
WordPress.com is a platform that combines web hosting and CMS. You can start a blog for free on WordPress.com, but it’s very restrictive.
If you want to start a professional blog, start on WordPress.org.
If you don’t know what your niche is, register with Medium, and write there.
4. Waiting for the blog to be perfect to launch it
Did you know it took me six months to launch Blogology? Well, it was more like a year.
For six months, I was just toying with the idea, trying to convince my self-doubts that it would be a good idea to start this project, and brainstorming the project.
The next six months were spent on creating the content, planning the whole thing, convincing my self-doubts that there surely are people out there who will listen to me, and perfecting the website.
I got so caught up in the whole perfecting process that at some point I just said: Screw it! And decided to finally launch it.
5. Obsessing over the web design
Although it’s nice to have a beautiful web design, you have to understand that most visitors come to your blog to read the content, not to admire the web design.
But I’m not saying you shouldn’t pay attention to the design of your blog at all!
My long-term vision for Blogology is to create an easy to navigate website where bloggers can easily find all the information they are looking for. That’s an ambitious vision, I must admit. And it also calls for great web design.
But if you’re just starting out, the design of your blog is not as important.
6. Picking a bad domain name
When I look back at some of my previous domain names, I can’t help it but cringe.
Well, when I created my very first blog, I was 12. Everything about that blog was cringeworthy.
As I mentioned in the intro, in 2015, I created my first blog with the intention to make money. And the name of the blog was LaVieEstBelleBySV.
Quite difficult to remember, right? Especially if you can’t speak French.
Keep your blog name short, easy to pronounce, easy to remember, and easy to spell.
To be completely fair, when I started blogging, I had no idea what a target audience was. Let alone defining who my ideal reader was.
So, what is the target audience?
Your target audience is the ideal reader you want to attract to your blog.
The kind of reader who’s going to read every single one of your posts, subscribe to your email list, buy your products, and recommend your blog to their friends. It’s the reader all your content is addressed to.
Think about who exactly your blog is for and write a target audience avatar.
It’s all about your audience. Every single thing you do on your blog is done with your audience in mind. The products you sell and recommend. The freebies you offer. Everything.
Of course, I wasn’t aware of that and was doing what I liked and wanted.
13. Not sticking to a posting schedule
There were countless times when I set myself an unrealistic posting schedule and wasn’t able to keep up with it.
Like posting every single day, for example.
Or, I didn’t have content planned in advance, so I didn’t have any ideas for new content. Make sure to set a realistic posting schedule and plan your content.
14. Not paying attention to analytics
With LaVieEstBelleBySV, I paid zero attention to my analytics.
Yes, I was checking how many people came to my blog, but I didn’t care how many of them were just spammers, bots, and how long they stayed on my blog.
Configure your website with Google Analytics and Google Search Console to see how much traffic your blog is getting, where your visitors are coming from, who they are, how long they stay, and a lot of other important information.
15. Obsessing over the vanity metrics
I’m referring mainly to social media.
When I started SaraViktorie.com, I was obsessed with vanity metrics.
By vanity metrics, I mean the number of likes on my Instagram posts or the number of monthly viewers on Pinterest.
Those numbers look nice when they’re high, but they don’t mean much.
On Instagram, pay attention to your reach. On Pinterest, focus on the number of clicks your pins are generating. In terms of your blog, pay attention to your conversion rate and click-through rate.
16. Not niching down at the beginning
I’m a big advocate of starting a blog around a specific niche. You can always expand in the future.
Well, that hasn’t always been the case.
I have a lot of interests and I was trying to combine a lot of them in some of my previous blogs.
If that’s the case for you, start submitting to Medium, where you can write articles on anything you like, and then, when you find a specific niche you enjoy writing about, start a blog on that.
17. Not sticking to my niche
Ahh, all those times when I started a blog on a specific niche and then not being able to stick to it.
Yes, your blog needs a niche and you need to be able to stick to it.
For that reason, you should start a blog on something you’re interested in. You can expand your niche later, but it should be related.
If you’re started a blog about photography, and suddenly start writing about gardening, your readers will be confused and will probably lose interest.
Even though I owned LaVieEsteBelleBySV and SaraViktorie.com for years, I never invested in them financially in any way.
Yes, I’d buy a domain name and pay for web hosting, but that was it.
And even though you can start a blog that way, over time, you should invest in it. Especially if you want to make money blogging.
After all, it’s a business, and you need to invest in your business to keep it thriving.
What are some things to invest in?
A good web hosting service, custom legal pages, and an email service provider at the very least.
19. Setting unrealistic goals
We’ve all been there. We set overly ambitious goals we can’t achieve.
Unless you’ve created a massive hype around your blog, you probably won’t get 5,000 pageviews in your first month of blogging.
And, don’t forget that every single goal needs a plan. A goal without a plan is a wish, after all.
You have to set achievable goals.
But they also have to be specific.
Which is something I never did. I would set goals such as “turn this blog into a money-making business”.
But how much money do I want it to make? By when do I want to achieve this? And what steps am I going to take to achieve this goal?
Set SMART goals instead. Specific, measurable, achievable, realistic, and time-bound.
20. Trying to figure it out all by myself
I’m the kind of person who’s never going to ask for help, mainly because I’m shy, and will try to figure it out by myself.
There’s nothing wrong with asking someone you know or a Facebook group for help. It’s okay to purchase a course to help you solve a problem you’re struggling with.
21. Giving up too early
With some of my blogs, I just gave up too early.
If I’d done some more research to overcome the issues I was struggling with, things might have been different.
Never give up on something you believe in.
Imagine you start in point A. You want to go to point C. But you get to point B, you decide you’ve had enough, and you quit. You never get to point C and you never find out how close you were.
22. Letting my mistakes consume me
At this point, I’m calling myself the queen of blogging mistakes haha!
And I’m telling you that it’s okay to make mistakes. You will make mistakes. But don’t get caught up in them. Make mistakes, learn from them, fix them, and move on.
I made the mistake of thinking that making one mistake would hinder my blog forever. That’s not true!
23. Trying not to do mistakes
When I started Blogology, I was obsessed with the idea of doing everything the right way.
But even that’s a mistake.
As I said, make mistakes, fix them, and learn from them. That’s how you learn and grow.
24. Doubting myself
At this point, I feel like a broken record. I’ve mentioned my self-doubts around starting a blog a few times.
We are all doubting ourselves.
What if no one takes us seriously? What is no one shows up? What if no one listens to what we have to say?
You know what?
You’ll never know what could happen if you don’t even try.
The only problem you have to overcome is yourself. Don’t let your self-doubts hold you back. Just tell them to shut up and prove them wrong!
25. Trying to learn everything at once
After I decided to leave SaraViktorie.com and start Blogology, I wanted to do “everything right” this time. And so, I started doing massive research.
Doing everything right is an unachievable goal. There’s a lot of learning that goes into running a successful blog. But you don’t have to learn everything at once.
You can learn as you go.
Even though it was beneficial to be learning so much, it was also overwhelming.
When you’re first starting out, I suggest you learn how to write a good piece of content, how to promote your blog, some basic SEO, and even a little bit of website structure.
26. Not branding my blog
When I started LaViesEstBelleBySV, I wasn’t aware that your blog is essentially your brand.
I’d create a simple logo and that was it. I never put any thought to at least a tagline and mission statement.
And trust me, that’s just the very least.
Keep your logo simple if you want. There’s nothing wrong with that.
But if you want to brand your blog (and you should), write a tagline, mission statement, and a compelling about me page at the very least.
27. Not keeping my branding consistent
The whole branding thing improved when I started SaraViktorie.com. But keeping it consistent was a whole other chapter.
If you want your content to be recognizable, you should keep it consistent across the board. That includes your website, social media content, etc. You should keep your color palette the same, you should also keep your profile picture or logo the same.
28. Not doing my research
I wish I researched better what goes into blogging before I started LaVieEstBelleBySV.
It would have saved me so much time, and I would have seen more success with the blog.
29. Not taking breaks from blogging
You see, when you run a blog, you think about it all the time.
There’s always something that could be worked on at any given moment and there’s always something that could be improved. As a result, I found myself working on my blog every single day of the week.
If I wasn’t working on it, I was thinking about it and trying to come up with new ideas. And then, I would burn out.
Take breaks from blogging. Take some time each day not to think about your blog. I know it’s difficult, but it’ll be beneficial. If you take a break, you’ll be more creative.
Technical and WordPress blogging mistakes
30. Not using nofollow links
When I first started blogging, I didn’t know about the importance of links. Let alone that there were different types of them.
You should be using both dofollow and nofollow links.
Use the nofollow tag on affiliate links, etc. and dofollow links on the rest.
This time, I’m not referring to the permalink structure.
I published a blog post and then decided to change the URL. When you change a URL, you need to redirect the old one to the new one, Google has to re-index the page, and, if you don’t do the redirect, you’ll lose traffic from everywhere where you left the old link.
Choose your URLs wisely before you publish anything.
33. Using numbers in my URLs
Using numbers, especially dates, pagination, etc. in your URLs is a big no-no.
You should stick to short descriptive URLs. For the longest time, I was using URLs with dates and was wondering why they are so ugly.
Well, first of all, keep your website fast. Then you need to make your visitors click on something. Whether that’s a link or an opt-in.
42. Writing my blog posts in MS Word
Writing your blog posts in MS Word adds unnecessary HTML code to the content.
Then when you upload it to WordPress, the formatting might look a bit off.
I’m still trying to learn this one, as I’m writing this blog post in MS Word.
So, where should you write your articles?
Try Google Docs instead.
43. Not clearing the formatting when uploading blog posts to WordPress
Every time you upload a blog post to WordPress, highlight the whole thing and clear the formatting.
This will remove any unnecessary HTML, even if you wrote your blog post in MS Word.
I never did this and then was wondering why my articles looked nothing I wanted them to be.
44. Switching between the visual and text editor in WP
Both the block and classic editors on WordPress have two editors.
The first one is the visual editor. This is where you can edit your article in the visual form.
In the text editor, you’ll be editing the code of the blog post.
You shouldn’t switch between those two. You should pick just one.
If you switch between the visual and code editor, it might disrupt the code and your blog post will look nothing like you want it to.
Of course, I didn’t know that. I was switching between those two editors and was wondering why my articles look a bit off.
45. Creating too many main categories
Having too many primary categories can be overwhelming to your visitors.
Keep it minimal and don’t create more than 10 categories.
You can create sub-categories for your main categories if you want to.
In one of my earliest blogs, I created well over 20 categories. It wasn’t even a niche blog, but still.
46. Using wrong anchor text
For a long time, I had no idea that there were some best practices for using anchor text. Well, I didn’t even know what the anchor text was.
What’s anchor text?
It’s the displayed text of a link.
The best practices for anchor texts for SEO purposes are that you shouldn’t use words like “here”. Instead, you should use 3 to 4 words related to the content of the link. But then, of course, sometimes you have to use more than 3 to 4 words.
47. Not deleting inactive plugins
This is not a serious mistake, but I thought I’d include it.
Well, since I wasn’t implementing SEO into my blogging strategy, I didn’t even bother with doing keyword research.
Keyword research helps you find keywords and content ideas.
You can also use keyword research tools that show you the volume and the difficulty of that keyword.
52. Not trying to earn backlinks
Since I decided to ditch SEO completely, I wasn’t aware of the importance of backlinks if you want to run a successful blog.
53. Not collecting emails
Gosh, before I started Blogology, I wasn’t collecting emails on any of my previous blogs. I just didn’t see the value of it.
By collecting emails, I mean building my email list.
Register with an email provider (I use ConvertKit) and set up email subscription opt-ins on your blog.
Don’t forget that your visitors won’t just subscribe to your email list. You have to offer something.
54. Relying on Instagram to drive traffic to my blog
When I started LaVieEstBelleBySV, I had no idea how to promote the blog.
I mean, with all of my previous blogs, I just didn’t care.
It was a fashion blog, so it made sense for me to be on Instagram.
The thing with Instagram is that it’s not the best platform to drive traffic to your blog. You can’t include a clickable link in your captions. You can only put a swipe up link in your stories if you have over 10K followers. Your best bet is the link in your bio.
Having said that, what Instagram is good for is spreading awareness about your blog and building relationships with your audience.
Think about where your target audience is and promote your blog there. But don’t rely on only one source of traffic.
55. Not using Pinterest
Depending on your niche, Pinterest might be one of the best ways to drive traffic to your blog.
You see, Pinterest is a visual search engine. People search for inspiration on Pinterest.
Considering my niche was fashion, I would have benefitted from Pinterest way more if I’d implemented it earlier.
So, have a look at Pinterest and if you think your audience might be there, make the most of it. For some niches, Pinterest is like the butter for your bread of a blog.
56. Trying to promote my blog on every social media platform
At one point, I tried to promote my blog SaraViktorie.com on any social media networks I could think of.
I reached no one.
Pick one platform, learn as much as you can about it, and when you get a hold of it, move on to another network.
57. Not adding social sharing buttons
I never understood what social sharing buttons were good for, mainly because I wasn’t using them myself.
What social sharing buttons do is that if someone likes your blog post, they can click on one of the buttons and share the content on their social media, therefore, promoting the content for you.
How to add social sharing buttons to your blog?
If you’re on WordPress, there are a lot of plugins to choose from. I use the Shared Counts plugin.
58. Not networking with other bloggers
When I started LaVieEstBelleBySV, I didn’t network with other bloggers at all.
It then improved with SaraViktorie.com. Mainly because I also started an Instagram account and I started shooting fashion photos with other bloggers.
But to be completely honest, I wasn’t aware that I was networking.
You see, blogging is a sociable activity. Be a part of the community and network with other bloggers on social media. It will help you grow your blog. You can find other bloggers in your niche to guest post with.
59. Being afraid to put myself out there
I love creating content. What I don’t like is putting myself out there.
I’m naturally shy. Starting an Instagram account for my previous blog and posting pictures of myself every single day was out of character for me.
The whole networking thing just doesn’t come naturally to me.
Having said that, blogging and social media are closely tied. Although you can start a blog without social media, it’s going to be easier for you to grow it with social media presence.
Mistakes when creating content for my blog
60. Not writing outlines for my blog posts
A good outline goes a long way. I could never be bothered with writing them.
As a result, my blog posts would often miss a clear point.
Create outlines for your blog posts to make sure you include all the information you want to include and to make sure your blog posts have structure.
61. Not planning my content in advance
I’d never plan my content. I’d set a weekly posting schedule and I wrote about whatever I felt like every single week.
What I do now, is that I find keywords relevant to my niche and create a content plan for at least one month ahead.
62. Not writing to solve a problem
When I started blogging, I was writing about anything I wanted.
This is okay for hobby blogs, but if you want to turn your blog into a business, you need to help your readers solve a problem.
Each blog post should be written to overcome a specific problem your audience might face.
63. Writing about myself
Carrying with the point of not writing content to solve a problem, with most of my previous blogs, I was just writing about myself.
That doesn’t have to necessarily be a bad thing if you can make it a helpful piece of content.
But for the most part, don’t write about yourself or your life, unless your life is interesting, or you’ve overcome something your target audience is struggling with.
Focus on writing helpful content that will help your readers overcome a problem they’re facing.
64. Not editing blog my posts
For the longest time, I would never edit any of my blog posts.
I hate editing.
But if you want to produce good quality content, you need to edit your blog posts before you publish them.
Don’t be afraid to delete unnecessary information and fluff. Don’t forget to proofread your articles!
When you are researching a keyword, check the search intent as well. Look up the keyword in Google and have a look at the results on the first page.
Are they guides? List posts? Something else?
77. Not implementing copywriting
Copywriting is a type of writing where the writer is trying to nudge the reader to take action. Usually, copywriting is used to sell something.
But that’s not always the case.
As a blogger, you most likely are trying to sell something. If you want to be more persuasive in your writing, you should utilize copywriting.
Mistakes when monetizing my blog
78. Trying to monetize my blog before building my audience
When I started SaraViktorie.com, I was obsessed with monetizing my blog as soon as possible.
I started promoting third-party products either via affiliate marketing or sponsored posts.
Guess what! Nobody cared.
Even though I made money from the sponsored posts, it didn’t look good since they didn’t get any conversion from me.
First, focus on building your audience. Then try to monetize your blog.
I’m not saying you can’t place display ads or affiliate links on your blog when you’re just starting the blog. Just don’t expect to make tons of money.
You need to build trust with your audience.
79. Relying on sponsored blog posts to make money blogging
There are a lot of ways to monetize your blog.
Sponsored posts are one of them, but I wouldn’t rely on that.
You can sell your own products (digital and physical) and services or promote third-party products via affiliate marketing.
80. Promoting products that were irrelevant to my niche
As I mentioned, I was monetizing my previous blog mainly with sponsored posts.
Despite being a fashion blogger, I got offers from various brands of various niches. I wanted to make as much money as possible from my blog and so I was accepting most of them, even though they didn’t go with my niche.
Only promote products relevant to your niche. If you’re blogging about healthy eating, your readers most likely won’t be interested in spa equipment.
Legal blogging mistakes
That includes email addresses, IP addresses, etc.
Of course, I didn’t have this page on any of my previous blogs.
83. Not disclosing cookies
Cookies are small pieces of software that are placed on your visitor’s devices and collect information about them.
It’s not necessarily a bad thing. You just need to disclose it.
Well, I didn’t know that and wasn’t disclosing it.