One of the biggest issues new bloggers face is finding a niche for their blogs. Is that your case as well?
You decided to start a blog but now the question pops in your head: what to blog about?
How to find the right niche for your blog? That’s the question that’s been occupying your mind, am I right?
Don’t worry, because today I’ll tell you how to find the right niche for your blog and what to do if you’re interested in blogging about multiple niches.
What is a niche?
A niche is the topic of your blog. It’s what you are going to be writing about.
Does your blog need a niche?
Yes, your blog does need a niche if you want to attract an engaged audience and eventually monetize it. Your audience needs to know what to expect from your blog.
Remember that if you’re trying to reach everyone, you’ll reach no one.
Things to consider when picking a blog niche
To find the right niche for your blog, there are several things to consider:
#1 Consider your interests
You should be blogging about something that interests you. It’s going to take time until you see some kind of return on your blog. If you pick the wrong niche, you might give up before your primetime comes.
Instead of focusing on your passions, think about what you’d like to write about. You’ll most likely find that you have a lot of interests. But which one of those interests would you like to write about?
How long have you been interested in this topic?
You can start a blog on something you would enjoy learning about and document your journey. The issue might be that a few months into blogging, you might find out that you don’t enjoy that topic as much as you thought you would.
#2 Consider your knowledge
Interests are one thing, but what you know about that topic is also important. You see, blogging and teaching are very connected. Think about any blog. Chances are that the blog is teaching something. If not, they are just sharing information about something, right?
To share good-quality information and build trust with your audience, you need to know your niche.
Can you start a blog when you’re not an expert?
You don’t have to be an expert in your niche to start a blog. You need to know more than your audience. Be honest about your level of knowledge with your audience. Your blog can target a type of audience that knows less than you about the topic.
Do you need the education to teach this subject?
That being said, some niches will require you to have a formal education. For example, if you want to start a blog where you’re going to be giving some medical or dietary advice, you should have an education.
What to do if you want to start a blog about a niche you don’t know a lot about?
There are two ways to go about it:
I. Start the blog and document your journey of learning your niche
There’s something powerful about documenting journeys. It also builds trust because your audience will be able to follow your journey from the beginning.
II. Take some time to learn about the niche
What if you took a few months to learn as much as you can about your niche?
This approach doesn’t apply to all niches. Not all niches can be learned like that. If you can take some time to learn about your niche, definitely do that. You might even find that you’re not as interested in the niche as you previously thought.
And that’s okay. You can always pick a different niche.
For me, I’ve always wanted to try archery. Perhaps it’s my obsession with The Lord of The Rings and elves that draws me so much to archery.
But I’ve never had the chance to try it.
I haven’t done the market research, but it might be a great profitable niche I might enjoy writing about. Not too broad, but also fairly popular if I found the right audience.
If I took some time to learn archery, I might be able to write about it.
#3 Consider the popularity and demand
Is there an audience for your niche?
You could be writing the most amazing blog about shoe boxes. But how many people are that interested in shoe boxes to read a blog about them?
To check if your niche is popular, you can do a simple Google search. Google your niche and see what comes out. If there are lots and lots of results, your niche is popular. This way, you can also start identifying your competitors.
The more specific way to do that is to come up with a primary keyword that describes your niche and look it up in a tool such as WordTracker. It will give you a list of suggested keywords with a monthly search volume.
You can also check Google Trends to see if your niche is on an incline, decline, or whether the popularity is stagnant.
#4 Consider the profitability
That being said, what makes a profitable niche is its audience. You need a paying audience. Is your audience willing to pay for the products and/or services you’ll be selling and/or recommending?
For example, if your target audience is broke college students, the answer is most likely no.
I believe that almost any niche can be profitable if you choose the right audience to target.
However, Brandon Gaille researched blogging incomes and put together a list of the six most profitable niches:
- Personal Finance
#5 Is the niche evergreen?
What is an evergreen niche?
It’s a kind of niche that’s always in demand. It doesn’t rely on seasonal trends.
Don’t start a blog about trends. Do you think it would be wise to start a blog about fidget spinners? I don’t think so.
#6 Do you want to be associated with this niche?
You might have found a great niche you want to start your blog about. The problem is that you don’t want to be associated with it because it might cause you problems in your personal or professional life.
That’s understandable and okay. You can either start your blog completely anonymously, or you can pick a nickname you’re going to be using. You can create an animated picture of yourself or a character, and you can be using that as your profile picture across your social media.
How to find your blog niche
How do I choose a blog niche?
When choosing your niche, ask yourself those three questions:
- What are my interests?
- What can I teach?
- What do I enjoy writing about?
- Who do I want to help?
I believe that there are three ways of identifying your niche:
1. Based on your interests
The first way is based on identifying your interests and going from there.
I. Write down your interests
First things first, grab a pen and paper and write down all the interests you can think of. They don’t have to be too specific. You can just write down general topics.
Think about what you enjoy talking about.
II. Pick your favorites
After you’ve come up with a list of interests, look at your list and pick your favorites. Remove all interests you’re not that into.
III. Which one do you know the most about?
Now is the time to consider your expertise. I’m using the word “expertise” carefully here. I believe that you don’t have to be an expert in your niche, but let’s go with “expertise” for now.
Which one of those interests can you talk about for hours?
A great way to verify your knowledge is to write a list of possible blog post ideas. The more you can write, the better. I’d aim for at least 50 blog post ideas without researching them. Just grab a pen and paper, again, and write a list of ideas.
If you can’t come up with those fifty ideas, it’s an indication that this isn’t the best niche for you.
Look at the niches you’re left with. Which one are you confident about teaching? And which one would you enjoy writing about?
2. Based on your expertise
The second way is the first way but reversed. It’s based on identifying your expertise and going from there.
I. Think about what you can teach
Think about your knowledge you’ve gained throughout your life. Think about your studies and work experience. What can you teach?
Write a list of topics you’re confident teaching.
II. Which one are you interested in?
Sometimes what you can teach isn’t what you’re interested in. Look at your list, and once again, remove anything that you’re not that into.
Remember that blogging is for the long-run. You better enjoy what you’re doing.
3. Based on a specific audience
The third way is based on who you want to help.
Pick a specific group of people you’d like to help. What are they struggling with? What kind of blog would they find helpful? What kind of content would they enjoy?
What makes a great niche?
Your ideal niche is a combination of all three aspects I’ve mentioned – your interests, knowledge, and an audience you want to help.
Or even better, your ideal niche is a combination of your interests, your knowledge, and demand for the content you want to start creating, and the products you want to offer.
So, when you put together your interests and expertise, find the right audience to target. Find the audience that is interested in what you have to say.
After you’ve found your niche
1. Research your target audience
After you’ve identified who you want to help, you need to research those people.
- Read your competitors’ blogs and read the comments their readers are leaving.
- Create social media accounts and read comments on your competitors’ posts.
- Join Facebook groups in your niche and pay attention to what the people there are asking.
- Go to Quora, Reddit, and forums and pay attention to what’s being asked and discussed.
RECOMMENDED READING: How to Define Your Target Audience
2. Niche down
After you’ve identified your niche, it’s time to narrow it down. It might seem counterintuitive. Broad niches have larger audiences.
But it’s also going to be harder for you to establish your blog.
How to niche down?
I. Pick a specific aspect of your niche
Let’s say you want to start a blog on digital marketing.
There’s a lot that goes into digital marketing. You have SEO, PPC, social media marketing, email marketing, content marketing, etc.
In this case, most of those sub-niches are still quite broad.
Look at social media marketing. Which social channel do you want to specialize in? Is it Facebook? Instagram? YouTube? LinkedIn?
II. Pick a specific audience
You can also niche down by targeting a specific audience. Let’s say you want to start a blog on Facebook marketing. But Facebook marketing to whom?
You see, the advice might look a little different for big corporations than for an Etsy shop owner.
III. Make your blog as unique as possible
Do all the blogs in your niche look kind of similar? Great! Do something different!
- Make your blog load super fast.
- Make your blog easy to navigate.
- Write your blog posts differently than your competitors.
- Include a short story into each of your blog posts.
- If you’re a graphic designer, include graphics throughout your blog posts.
- Add a few aspects to your blog your competitors are not using.
That being said, don’t go too overboard. Adding too many aspects to your blog might end up being overwhelming and might even put off your visitors.
What if you want to blog about more than one topic?
Perhaps you have a lot of interests and can’t pick just one to blog about.
There are two ways to go about it:
1. Start multiple blogs
You can either start several blogs, each on a specific topic.
I don’t recommend this approach if you want to start all of them at once. It would be too overwhelming for you.
Instead, you can start the first blog, grow it, then start a second one, grow it, and so on.
2. Start a multi-niche blog
The secret to starting a successful multi-niche blog? The niches have to be connected in some way.
Let me show you what I mean on an example. Have a look at Gathering Dreams. Sara’s blog is about making money online, traveling, and healthy eating. Which is a kind of lifestyle many people want to live. That’s why similar blogs are called lifestyle blogs.
If you want to start a lifestyle blog, you have to keep in mind that your target audience is going to be someone interested in all the niches you’re writing about.
You don’t necessarily have to start a lifestyle blog if you want to write about multiple niches.
Some niches work very well together. Think digital photography and editing, for example. Or gardening and crafts.
Still can’t find a blog niche?
Are you still lost even after reading this?
Now, do you feel like you can’t find a niche for your blog because:
a) You have too many interests
b) You have no interests you’d like to write about
c) You don’t have the experience to write about a topic
I go through all of these in Still Can’t Find a Niche For Your Blog?
Finding the right niche for your blog is the very first, and probably the most important step you need to do when starting a blog.
Yes, you can start a multi-niche blog, but the topics have to be connected.
If this is your first blog you want to start, look into your interests and go from there.
What’s been your main struggle when finding your blog niche? Let me know!