Successful bloggers keep learning. They know that if they want to stay on top of the game, they need to expand their skillsets.
There are a few skills every blogger needs if they want to be successful. You’ll most likely gain these skills as you go, but I’ve compiled this list so you can actively start learning them from the beginning.
I’m not saying that you have to know all of these skills before you start a blog. Like I said, you’ll learn the majority of them through practice as you go
I’m not only giving you a list of blogger skills. I’m also giving you tips for resources where you can learn the theory, and tips on how you can improve your existing skills.
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10 IMPORTANT SKILLS EVERY BLOGGER NEEDS
As a blogger, you’re also a writer, among a lot of other things.
Why do you need good writing skills as a blogger?
Obviously, as a blogger, you’ll be writing a lot. That makes writing one of the most important blogger skills.
I’m not saying that you have to be an outstanding writer, but your sentences should make sense. You should be able to explain clearly, and your delivery should be easy to understand.
The good thing is that blogging is a great way to improve your writing skills. After all, the best way to improve your writing is to write.
How to improve your writing skills?
As I said, writing is the best way to improve your writing skills. By writing you’ll be able to identify what your main struggle is. You can then focus on that.
Reading is an excellent way to improve your writing. You’ll be able to learn new vocabulary. Read everything. Books, blog posts, guides, whatever you get your hands on.
You can use Grammarly to edit your spelling mistakes. It also gives you suggestions for your clarity and delivery.
Writing blog posts is almost like writing essays. And you wouldn’t start writing an essay without doing research, would you?
Why do you need research skills as a blogger?
As a blogger, you’re going to be researching a lot:
- Target audience
- Ideas for content
- Sources to back up your claims
How to improve your research skills?
Similarly to writing, your research skills are going to improve the more you’ll be doing it.
Copywriting is a crucial skill no matter what kind of business you’re running.
What is copywriting?
Copywriting is a type of writing that propels the reader to take action. Usually, it’s to buy something, but that’s not always the case.
Why do you need copywriting skills as a blogger?
Apart from promoting your or someone else’s products or services, you’re going to be using copywriting to attract readers.
The best blog post titles are a result of great copywriting skills. A great title improves your click-through rate, which is the percentage of users who see your link and decide to click on it.
If you’re using Pinterest to promote your content, you’re actually using copywriting in the texts of your Pins.
Your email marketing opt-in is also a copy. Therefore, if you want to turn your visitor into a subscriber, you need copywriting.
You’ll also need copywriting when creating landing pages once you release a product or service.
Where to learn copywriting?
I recommend this copywriting course for beginners on SkillShare from Jesse Forrest.
Also, check out Alex Cattoni’s YouTube channel dedicated to copywriting.
If you want to start offering paid services as a blogger, you’ll need to know how to close.
What is closing?
The ability to close a deal with a client.
Why do you need closing skills as a blogger?
If you want to make money blogging, you have to be selling something. Ideally your own products or services.
When that happens, you will not only have to be promoting them. You need to know how to sell, but you also need to know how to close a deal.
How do you persuade your potential client that your service is right for them? (if it is right for them – you don’t want to be selling your services to people who are not the right fit)
Where to learn how to close?
I like this guide from Resourceful Selling. It goes in-depth on effective closing.
Dan Lok has a few great videos on YouTube on closing strategies.
5. DIGITAL MARKETING
Blogging belongs to digital marketing. It belongs to a digital marketing sub-category called content marketing. In fact, some companies use blogging as a content marketing tool.
What is digital marketing?
Digital marketing is the practice of attracting potential clients online.
Why do you need digital marketing skills as a blogger?
If you want to make money blogging, you need to treat your blog like a business. Since it’s an online business, you’ll be attracting visitors and potential leads online.
In order to attract an audience, turn your visitor into readers, and eventually customers, you’ll need various digital marketing skills.
As a blogger, you should focus on content marketing, email marketing, and SEO.
Where to learn digital marketing skills?
HubSpot Academy has a ton of digital marketing courses. Some of them are paid, but they also have a lot of free courses to choose from.
You’ll also get a certification upon finishing some of those courses.
Even HubSpot’s blog is a great place to learn the theory of digital marketing. They have general digital marketing courses, but also specialized courses on topics such as content or email marketing.
I already mentioned SEO in the previous point, but I’m going to dig deep on this one because it’s a very important one.
What is SEO?
SEO stands for search engine optimization, and it’s a practice of optimizing your content so it can appear in the top search results.
Why do you need SEO skills as a blogger?
Because with the correct use of SEO, you’ll be able to generate a massive amount of traffic coming to your blog from the search engines.
Where to learn SEO?
This beginner’s guide to SEO from Moz is a great place to start.
If you want to read updates from Google itself, go to Google Webmaster Central Blog.
7. SOCIAL MEDIA MARKETING
Social media marketing is also a subcategory of digital marketing, but once again, I want to go more in-depth here.
Social media marketing is a practice of attracting new potential clients on social media.
Because you should be promoting your blog on social media as well.
You need a social media presence to connect better with your audience and other bloggers in your niche.
When you are a blogger, you can’t be hiding in the corner.
Ideally, when you’re just starting out, you should pick one social channel where your target audience hangs out the most. You should then master that social media channel and become an expert at it. Then you can move on to other social networks.
That depends on the particular social channel.
Also, keep in mind that social media algorithms keep changing. If you want to master your social media skills, you need to stay on top of the game and keep up with the changes.
For YouTube, check out Sunny Lenarduzzi’s YouTube channel.
For Pinterest, go to Anastasia Blogger’s blog and YouTube channel.
For Instagram, check out HeyDominik’s YouTube channel.
8. GRAPHIC DESIGN
Blogging is not only about writing. Creating visual content will make your blog stand out from the competition.
What is graphic design?
Creating visual content to communicate messages.
Why do you need graphic design skills as a blogger?
As I said, blogging isn’t just about writing. To stand out, you’ll need to be creating other types of content as well, such as infographics.
If you’re promoting your blog on Pinterest, you’re creating graphics for your Pins. Although you can use Canva for your graphics, which is very easy to use, you should have an idea as to which fonts look good together, how to combine colors, and the general layout of a graphic.
As a blogger, you’ll most likely be creating graphic content for your readers to make their lives easier.
What do I mean by that?
If you’re writing an article on a complex topic, it would be helpful to create a checklist, cheatsheet, or a template they can use so they don’t forget anything.
Creating visually-appealing infographics is also a good idea. Infographics can be shared on social media and other bloggers, which is a great way to earn backlinks.
Where to learn graphic design?
Having said that, if graphic design is really not your thing, you can always hire someone on Fiverr to do it for you.
If you’re running your blog on WordPress.org, coding knowledge is not necessary. However, it will be helpful down the road.
What is coding?
As BitDegree puts it, coding is the act of writing a computer can understand.
Why do you need coding skills as a blogger?
As I said, if you use WordPress.org as your content management system, you’re unlikely to use coding often.
They’ll be helpful if you decide to change aspects of your blog that WordPress doesn’t allow you to.
- HTML tells the web browser what each page of your website is.
- CSS tells the web browser what each page of your website looks like.
- PHP is used for web development. The core of WordPress is written predominantly in PHP, which means that if you want to make changes to the core of your website, you need to know PHP.
Where to learn coding skills?
The best place to start learning coding languages is CodeAcademy. They teach all of the languages mentioned above.
Blogging is a sociable activity. If you thought that by starting a blog you wouldn’t have to be interacting with other people, you were wrong.
Why do you need networking skills as a blogger?
If you’re running a personal blog, your blog competitors are not exactly your competitors. They are more like your colleagues. You all grow together.
You need networking skills to drive organic traffic to your blog and also build connections in the blogging community.
If you build the right connections, other influential bloggers can share your content with their audiences. As you can imagine, that’s a great way to drive traffic to your blog.
As you can see, networking is one of the most important blogging skills.
How to build your network?
The best place to start is social media.
I recommend these places:
- Facebook groups
One of my favorite ways to network with other bloggers is by commenting on their blog posts. The key is that you have to leave meaningful comments.
Think about where your audience is online. That’s where you’re going to meet other people in your niche as well.
You can also attend events related to your niche. Meet people, ask questions, connect.
I believe that those are the most important skills every blogger needs.
If you thought that blogging was all about writing, you were wrong. As a blogger, you need loads of other skills.
After all, you’re a business owner. At least, in the beginning, you might not be able to hire other people, and so you’re responsible for everything.
Once again, you don’t need to have all those skills when you’re starting out. You’ll learn most of these skills as you go.
Can you think of other important blogger skills? Let me know!
RECOMMENDED READING: What is a blog exactly?