HOW TO START A BLOG

how to start a blog blogology

So you’ve decided to embark on the blogging train but have no idea where to start. I will tell you exactly step-by-step how to start a blog.

Starting a blog isn’t difficult, but it can be overwhelming. I will tell you what to do before you start a blog, how to set it up, what to do before you launch, and what to do after your blog is launched.

I’m not going to lie to you. It won’t take an hour, like the other guides out there promise you. There’s a lot of planning and preparation to do.

I understand that there are a lot of steps in this tutorial and it can be overwhelming. You can pick up your free blog launch checklist here.

 


DISCLOSURE: This post includes affiliate links. That means that if you make a purchase through my link, I will receive a small commission at no additional cost to you. If you want more information, here is my affiliate disclosure.


 

 

how to start a blog BLOGOLOGY

 

HOW TO START A BLOG FROM SCRATCH

1. WHAT TO DO BEFORE YOU START A BLOG 

1.1 FIND YOUR WHY 

Why do you want to start a blog?

Is it because you want to gain exposure?
Or because you want to establish yourself as an expert in your niche?
Because you want to start a blog business?
Or because you’ve heard that blogging can be a very profitable career?

You have to pick a strong why. That’s what’s going to keep you going through the highs and lows. With blogging, it’s a lot about patience, dedication, and determination.

For that reason, your why shouldn’t be only the monetary side of things. You first have to give, and then expect to get something in return.  

 

1.2 PICK A NICHE 

Now it’s time you picked a niche.

But what is a niche?
A niche is a topic you will be writing about. And yes, you should start a blog about one topic.  

 

WHY YOU NEED TO PICK ONE NICHE 

If you want to start a blog and grow it into a business, you have to pick one niche.

Why?

Because if you write about fashion and the next blog post is a recipe, your audience won’t know what to expect.

And then, when it comes to creating a paid service or product, a part of your audience won’t be interested in it, because they are interested in another topic you write about.

Look at it this way: Imagine that Apple comes out and says that from now on, alongside selling computers, iPhones, and iPads, they are going to be selling organic apples. What the hell, right?  

 

HOW BROAD SHOULD YOUR NICHE BE 

Don’t go too broad with your niche.

Let’s say that you want to start a blog about photography. Well, there’s a lot that goes into photography.

Is it travel photography you want to write about?
Monochrome photography?
Cameras and camera lenses?
Or do you want to write about photo editing?

You can always expand your niche later on, but not the other way around. Apple also started with computers and then, later on, they introduced other products.  

 

HOW TO PICK A NICHE 

Pick something you are interested in. Blogging is for the long-run. You should pick a niche that’s going to interest you for the months and years to come.

You should have some knowledge about your niche. But don’t worry, you don’t have to be an expert. Just be upfront about it.  

  1. To pick a niche, pick a subject you’re interested in and have some experience in.
  2. If your niche is broad, pick only a branch of the niche.
  3. Then pick a group of people you want your blog to dedicate to.

RECOMMENDED READING: How to Find the Right Niche for Your Blog

 

PROFITABLE NICHES 

I believe that you can make money in any niche.

However, some niches are more profitable than others. In general, niches where you teach people how to make money, are the most profitable ones.

Brandon Gaille did a blog income research and, apparently, those are the most profitable niches:

  • Food
  • Personal finance
  • Lifestyle
  • Mommy
  • Travel
  • Marketing

 

 

1.3 RESEARCH YOUR COMPETITORS

Conducting a competitive analysis is an important step when starting a blog. In fact, it’s going to be a crucial part of your entire blogging journey.

Now, I’m using the word “competitors” a bit hesitantly here. When you’re starting a personal blog, you have to realize that your competitors are more like your colleagues. You are all in the same boat and you grow together by supporting each other.

Anyway, find 5 to 10 blogs in your niche and analyze their:

  • Blogs
  • Social media
  • Content
  • Branding
  • Paid products and services
  • How they drive traffic to their blogs
  • Audiences

RECOMMENDED READING: How to Research Your Blog Competitors

 

 

1.4 DEFINE A TARGET AUDIENCE

This is a very important step, and yet a lot of bloggers skip it. I was one of them.

But if blogging taught me anything, it’s that every single thing you do on your blog, you should do with your audience in mind.

How can you do everything with your audience in mind if you don’t have an audience yet?

Well, you need to first define your target audience. AKA who you want to attract to your blog.

“Anyone” is the wrong answer.

 

How to define a target audience for your blog?

  1. Decide who your blog is for
  2. Join Facebook groups and communities in your niche to research your target audience and identify your target reader’s pain points
  3. Create an ideal reader avatar

RECOMMENDED READING: How to Define a Target Audience for Your Blog in 3 Steps

 

1.5 PLAN YOUR WEBSITE

I think it’s a good idea to plan your blog before you launch it. There are a few things to consider before starting a blog:  

 

I. BLOG POST IDEAS

Write a list of blog post ideas. Write as many as you can come up with. Not only is it a good idea to have some ideas for blog posts when starting, but you also want to see if you can stick to it in the long run.

If you can’t come up with at least fifty blog post ideas, you probably won’t have enough ideas to continue with the blog anyway.  

 

II. CATEGORIES

Once you have written your list of blog posts, sort them into categories and sub-categories. Don’t go too overboard.

I think that ten main categories are the highest number you should go for. Keep in mind that you can, and probably will create new categories in the future.  

 

III. PAGES

What are blog pages?
Don’t mistake pages for blog posts.

Pages are pieces of static timeless content without a publish date.

Blog posts are the articles you publish regularly.

You’re actually reading a page right now. Every blog should have at least these pages: home, about, categories, blog, and contact.   

 

IV. SITE STRUCTURE

I feel like this step is overlooked when starting a blog, even though having a good site structure is important.

 

site structure infographic Blogology

 

What is the site structure?

It’s how the content on your website is interlinked. 

Planning a basic site structure will save you a lot of headaches in the future.

Everything on your blog should be linked to something else. In a nutshell, pick the main topics within your niche you want to be writing about. Then, divide those topics into sub-topics.

This is basically the topic clusters strategy from HubSpot.

As you can see in the infographic above, you can go even more in-depth. Just keep in mind that everything should be no more than 3 clicks from your homepage.

I go more in-depth on this in How to Plan Your Blog.

 

1.6 PICK A NAME 

Of course, your blog needs a name.

But what if I told you that the name of your blog is not that important?

Yes! You’re reading that right.

Your readers will be more interested in the content of your blog rather than the name of it. That being said, there are a few guidelines you should follow:

I. Short and memorable
My first blog after I started toying with the idea of becoming a professional blogger was called La Vie Est Belle By SV. That’s neither short nor memorable.

II. Easy to spell and pronounce
If you can speak French, you know what the name means, and how to spell it. The thing is that most of my readers couldn’t. In addition to that, it was also quite misleading, because the content was written in English.

RECOMMENDED READING: How to Choose a Blog Name You Won’t Regret

 

 

1.7 PICK A WEB HOST AND A BLOGGING PLATFORM

One thing you have to consider is whether you want a self-hosted or a hosted blog.  

 

WHAT DOES A “SELF-HOSTED BLOG” MEAN? 

A self-hosted blog means that you are running your own website and that you set up the server and network yourself.

You will need:

  • domain name
  • web host
  • content management system.

A domain name is an address where users can access your website. It’s the name of your blog, which you picked in the previous step.

A web host is what allows your website to be on the internet. It’s a paid service. There are a lot of them on the market. SiteGround, Blue Host, Hostgator, GoDaddy, etc.

A content management system, or CMS, is what allows you to publish blog posts and pages on your website, manage the appearance of it, and a lot more. Probably the most well-known CMS is WordPress.org.

For web hosting, I recommend SiteGround.

I’ve been using SiteGround for my previous blog for a few years, and I’m happy with them

SiteGround’s prices start at $6.99 per month for the first year.

 

SiteGround pricing

 

WHAT DOES A “HOSTED BLOG” MEAN? 

A hosted blog means that you’re hosting is through a hosting platform. Those include both web hosting and CMS.

As appealing as that sounds, it’s not. It comes with a lot of disadvantages. For starters, you have less control over the aesthetic side of your blog, and you don’t own the website. It’s owned by the hosting platform.

If you want to start a blog to make money, definitely go for the self-hosted option. I will show you step by step how to do that later in this tutorial.

If you want to start a hobby-blog, you can start it on WordPress.com. There are also other hosting platforms such as SquareSpace or Wix, but those are more suitable for static websites rather than blogs where you publish new content regularly.  

 

 

1.8 BRAND YOUR BLOG

It’s important to brand your blog to turn it into a recognizable brand.

At this stage, you don’t have to go too much in-depth with your branding. You can always rebrand down the road. 

At the moment, focus on the basics:

  • Write a tagline 
  • Write a mission statement
  • Create a simple text-based logo
  • Decide on a brand color palette

NOTE: Your branding depends on who your target audience is. 

 

 

1.9 SET GOALS

When you’re first starting your blog, focus on the long-term vision.

What’s the ultimate goal you have for your blog? Where do you see your blog in the far future?

Do you want to become the thought-leader in your industry?
Do you want your blog to become the main source in your niche?
Do you want to build a community around your blog?

Only then you can set short-term goals. 

I’d suggest you set goals regarding your traffic, email subscriptions, and income for the first six months. 

Then, based on your results, you can set other short-term goals that will get you where you want to be.

IMPORTANT: Don’t expect massive results in your first few months of blogging. It takes time to drive some quality traffic to your blog. Don’t be discouraged and keep working hard!

 

 

1.10 SET A BUDGET FOR YOUR BLOG

Before you start a blog, it’s good to have a set amount of money and you’re willing to invest in your blog.

Although you can start a self-hosted blog with only a domain name and web hosting, you have to keep in mind that down the road, you’ll have to invest in your blog.

 

What are some examples of investments for your blog?

  • Domain name
  • Web hosting
  • Email service provider
  • Good-quality theme
  • Security plugin
  • Custom legal pages

 

How much does it cost to start a blog?

If you decide to go for the self-hosted option, you will need to purchase a domain name and a web hosting service. I bought my domain from Namecheap for $8.88.

Blogology is run by a web host called SiteGround. I have their GrowBig plan, but you can start with the StartUp plan which costs $6.99 per month for the first year.

I would also recommend you invest in an email service, so you can start building your email list from the beginning. I use ConvertKit. The prices start at $29 per month.

RECOMMENDED READING: 12 Things You Need to Do Before You Start Building a Blog

 

 

 

2. SET UP THE BLOG 

If you’ve been wondering how to start a blog using WordPress, you’re in luck. Here’s your tutorial:

 

2.1 REGISTER YOUR DOMAIN NAME 

First of all, you will need to register your domain name. I registered mine with Namecheap.

Here’s how to register a domain name:

  1. Go to Namecheap. It’s one of the cheapest domain name providers.
  2. Type in your desired name and purchase your domain. It’s that simple.

how to start a blog namecheap Blogology domains

 

If your domain name is already taken, you will need to do some adjustments to your name or pick a new one altogether.

Similarly, some domain names are being sold for a lot of money because they are premium domains. That means that they have the potential to become popular web addresses. 

Most of the domain names are sold for around $10 per year. After one year, you will have to pay the same amount again.  

 

2.2 PURCHASE A WEB HOSTING SERVICE 

After you’ve decided which web host you want to go with, now’s the time to purchase it.

If you decided to buy SiteGround, here is a tutorial:

 

 1. Purchase your plan

 

SiteGround pricing

 

2. Add a new domain
Log in to your SiteGround account and go to cPanel > Domains > Addon Domains.

SiteGround addon domain

 

3. Type in your domain name
In addon domains, type in your domain name and select a strong password.

Add a new domain

 

If you bought your domain from a domain registrar, you’ll have to point it to SiteGround. If you registered the domain with Namecheap, I can tell you how to do it:

  1. In SiteGround, go to cPanel
  2. On your left, you’ll see a window called Account Information
  3. Copy the codes in Name Servers
  4. Login to Namecheap and go to your domain list
  5. Click on Manage and in NAMESERVERS select Custom DNS and copy the codes

 

2.3 INSTALL WORDPRESS 

After you’ve signed up with SiteGround, or a different web hosting service of your choice, you will need to install WordPress.

Here’s how to install WordPress in SiteGround:

 1. Go to Websites > cPanel

SiteGround cPanel

 

2. Scroll down to Autoinstallers and click on WordPress

Autoinstallers SiteGround

 

3. Install
You can click either “Install” or “Install now”

how to start a blog install wordpress

 

4. Fill in the software setup

IMPORTANT: change the “choose protocol” to https://www.yourdomain.com

how to start a blog software setup

 

5. Select a username and a password

how to start a blog password

 

6. If you want to, you can select those plugins and then click Install

how to start a blog install wordpress

 

7. Login to WordPress

NOTE: The login details of your WordPress account are different from your SiteGround login details. You can easily access your WordPress account on www.yourdomain.com/wp-admin/

how to start a blog login to wordpress  

RECOMMENDED READING: Guide to the WordPress Dashboard

 

3. AFTER YOU INSTALL WORDPRESS

3.1 ENFORCE HTTPS

Before you launch your blog, you need to make sure it’s secure.

HTTPS is the secure version of HTTP. If your website is run on HTTP, hackers can easily access your username and password, submission data of your readers, and so on. To run your website on HTTPS, you will need an SSL certificate.

If you’re using SiteGround to host your blog, you will get the Let’s Encrypt SSL certificate for free. If your website is running on HTTP, you will have to enforce HTTPS.  

How to enforce HTTPS:
Sign in to your SiteGround account > Websites > cPanel > scroll down to Security > Let’s Encrypt > Select Action > HTTPS Settings > HTTPS Enforce.

I would also recommend you use the plugin Wordfence Security. It provides a WordPress Firewall and blocks attackers.  

 

3.2 DELETE DEFAULT CONTENT

When you’re in WordPress, you might find that there is some content already published. 

Go to Pages, Posts, and Comments. If there’s something published, delete it.

 

3.3 COMPLETE YOUR USER PROFILE

Go to Users and click on your profile. Now, fill in the information you can find in your profile.

If you scroll all the way down, you’ll find a Gravatar profile setting. Create a Gravatar profile as well, as that’s the profile that’s going to be displayed underneath your blog posts, if that’s what you want.

You also need to change the administration email address. You’ll find that in the administration email field is an email address that looks like this: [email protected]

Change this to your email address.

 

3.4 SET THE PERMALINK STRUCTURE 

What are permalinks?
Permalinks are the URLs to your individual content.

 

What is a permalink structure?
Permalink structure is which components the URLs include. Ideally, you should keep your URLs short. As HubSpot suggests, the best permalink structure is the post name one.

To change your permalink structure, go to Settings > Permalinks.

Permalinks

 

Select the post name structure

Select the post name permalink structure

 

Definitely don’t go for any permalink structure that includes numbers or dates.

It’s very important you set your permalink structure before you publish any blog posts. If you change the permalink structure after you’ve published some blog posts and shared that content somewhere, as soon as you change the permalink structure, the links are going to become invalid.  

 

3.5 INSTALL PLUGINS 

Plugins are one of the best features of the self-hosted WordPress.

What are plugins?
Plugins are added functions that improve your website without coding.

How to install plugins
Plugins > Add New and type in the name of the plugin you want to install. When the plugin is installed, don’t forget to activate it.

install plugins

 

Here are a few plugins you should install to your new blog:

  • Rank Math helps you with search engine optimization of your content.
  • Jetpack protects your blog from brute-force attacks and unauthorized logins.
  • Akismet protects your blog from spammers. A good unpaid alternative is Stop Spammers.
  • Wordfence Security protects your blog from hacks and malware and brute force attacks.
  • Google Analytics by MonsterInsights will then show you your analytics on your WordPress dashboard. But you will need to create a Google Analytics account. 

REMEMBER: Don’t go overboard with the number of plugins you install. Having too many plugins can slow down your website and that can be a problem.

 

3.6 CREATE CATEGORIES

Now is time to create categories. Go to Categories > Add New and create the categories you’ve had in mind.

Fill in the name, slug, and write 150 to 300 words of keyword-rich descriptions. 

 

 

3.7 CREATE PAGES 

Before you get into customizing the website, create at least the basic pages. 

 

The basic pages every blog should have:

  • About
  • Contact
  • Homepage
  • Blog
  • Categories
  • Sitemap

You don’t have to write anything there yet. I just find it easier to create some pages just so I have something to work with when customizing the blog.

 

How to create pages:

 1. Click on Pages

how to create pages

 

2. Click on Add New

how to create pages

 

Apart from the usual pages such as About me or Contact me pages, there are a few legal ones you will need. 

Cookie policy page is required by the GDPR law. Cookies collect information about your visitors. That’s not necessarily a bad thing, but you will need their consent. You can use the GDPR Cookie Banner plugin. It will generate the Cookie Policy page or you, and you can create a pop-up banner as well.

Privacy Policy is not required by law, but it’s a good idea to have it. It discloses what personal data you are collecting from your visitors. In WordPress, you can simply go to Settings > Privacy and generate your Privacy Policy page there.

Terms of Service, Terms and Conditions, or Terms of Use, is a page that’s not required by law. However, if someone was to sue you for whatever reason, the court will use your terms of service. 

You can generate those pages on Terms Feed for free.

However, I recommend you purchase your legal templates from a lawyer. I’m using A Self Guru’s Legal bundle. The most basic bundle gives you Privacy Policy, Terms and Conditions, and a Disclaimer template.

 

 

3.8 CREATE MENUS

Now is time to create navigation menus.

You’ll be creating the main navigation menu with your Home, About, Contact, Blog, and Categories pages.

Then you’ll also be creating your footer menu with your legal pages and the sitemap.

NOTE: You can create a sitemap using the HTML Hierarchical Sitemaps plugin.

From your dashboard go to Apperance > Menus

menus

 

Now you can create a new menu and add your pages.

create a new menu

 

Then go to Apperance > Customize

Customize

 

Now you should be able to find “Menus” in the left sidebar. You can add a menu of your choice to a location you want.

 

3.9 PICK A THEME 

And here comes the fun part! You can finally start customizing your blog.

Beware that when you installed, the theme might look nothing like it does in the preview. That’s why we created the pages and menus before installing the theme. Just so we have something to work with.

First, you need to pick a theme. Go to Appearance > Themes and pick a theme, install it, and activate it.

go to appearance and then themes

 

Now, when you’re just starting out, you can use a free theme. But down the road, you might want to invest in a premium one. 

I’m using Divi from Elegant Themes. It’s a beginner-friendly drag and drop theme with a lot of functions. They also have other themes to choose from, but Divi is their flagship.

Anyway, after you’ve picked a theme, you can finally start designing your blog. Go to Appearance > Customize.

go to appearance and then customize

 

On your left, you will see a sidebar. In this sidebar, you’ll see a lot of different aspects of the blog you can customize. Just play around until you are happy with the result.

When you are in the Customize mode, don’t forget to add a favicon and tagline to your blog.

A favicon is the image displayed next to your domain name in the search results.

A tagline is a short sentence that summarizes what your blog is about.

You can change them in Appearance > Customize > Site identity.

 

3.10 CREATE AN XML SITEMAP 

What is an XML sitemap?
An XML sitemap is a file of a website’s URLs that allows search engines to crawl the website. This is very important if you want your blog to appear in search engines.

You can create an XML sitemap using the Google XML Sitemaps plugin. Alternatively, you can use the Yoast SEO or RankMath plugins, which will automatically create an XML sitemap for you.  

 

4. BEFORE YOU LAUNCH THE BLOG

4.1 SET UP GOOGLE SEARCH CONSOLE 

You need to index your website to Google Search Console. Otherwise, your blog won’t be eligible to appear in the search results.

The easiest way to do that is with the Site Kit by Google plugin.

But first, make sure your blog is visible for search engines. Go to Settings > Reading and make sure that the “Search Engine Visibility” window is unticked.

In Google Search Console you can keep track of site issues and errors. Among other things, it will also tell you your ranking keywords, your average position for those keywords, your impressions, and clicks.

 

4.2 CREATE A GOOGLE ANALYTICS ACCOUNT 

Google Analytics is a web service that tracks your website’s traffic. It’s free to use. It gives you valuable data about your traffic:

  • how many people come to your blog
  • how long they stay
  • which country they come from
  • whether they came through search engines, social media, etc.

To create a Google Analytics account, you will need a Gmail account.

You can create a Google Analytics account from the Site Kit by Google plugin.

 

4.3 CREATE A BRAND EMAIL

It looks way more professional if you’re reaching out to other bloggers or brands with a brand email.

Your brand email will look something like this: [email protected]

If you’re using SiteGround, you can create a custom email address if you go to cPanel > Mail > Email Accounts

 

4.4. SPEED CHECKS 

Before you launch your blog, you need to check the loading speed of your website. Your website needs to load fast.

Daniel An from Google conducted a study about the link between loading speed and bounce rate back in 2017, and found out this: loading speed and bounce rate

 

If you don’t want your visitors to leave your blog before it even loads, your website needs to be fast. You should do regular speed checks and not just when at the launch. 

 

What can cause a website to load slowly?
Well, there are plenty of reasons. Most of the time it’s the size of your images.

Always compress your images before you upload them to WordPress.

You can do that in CompressJPEG. Ideally, your images should be smaller than 50 kb.

You can also use the plugin a3 Lazy Load. Your website will load as the reader is scrolling through the page, making it load faster at the beginning. 

 To check the loading speed of your website, go to PageSpeed Insights.  

 

4.5 CHECK MOBILE-FRIENDLINESS 

Similarly to page speed, you need to ensure that your website is mobile-friendly before you launch it. Google announced mobile-first indexing

Among other things, Google shows results based on the type of device. So if the user is searching on a mobile device, your website might not show up in the search results if it’s not mobile-friendly.

At this stage where you’re just starting out, the mobile-friendliness of your website will probably be dependent on the theme you are using. So, make sure your theme is mobile friendly. 

To check whether your website is mobile-friendly, go to Mobile-Friendly Test.  

 

4.6 SET UP AN EMAIL LIST 

You need to start collecting emails from the beginning.

First of all, you need to decide on an email provider.

There are a lot of them to choose from. I use ConvertKit. Their prices start at $29 per month depending on the number of your subscribers.

UPDATE: Now they have a free version for up to 1,000 subscribers.

ConvertKit prices

 

It’s a beginner-friendly all-service email provider. ConvertKit is easy to use, it allows you to separate your subscribers based on their interest, and you can also include affiliate links in your email, which not all email providers allow you to do.

In ConvertKit, you can create opt-ins that will remind your visitors to subscribe to your email list. You can add this opt-in to your blog through the ConvertKit plugin.

It’s a good idea to create an incentive to attract more subscribers. It can be a simple but valuable freebie such as a checklist, template, or cheatsheet.

It’s also important to think of the content you’ll be sending your email list on a regular basis. Think about how often you’ll be sending new emails and what type of content.

REMEMBER: The content has to be valuable!

Now, write a welcome email where you’re going to introduce yourself and tell your subscribers what to expect from the email content.

 

4.7 HOW ARE YOU GOING TO BE PROMOTING YOUR BLOG?

If you’re first starting your blog, keep the promotional strategy simple.

You see, algorithms change and strategies with it.

At this point, keep it very simple.

Here’s what to do:

  • Pick one social media channel where your target audience spends most of their time and become an expert at this channel
  • Implement proper SEO techniques from the beginning
  • Think about how you can get your content in the eyes of existing audiences. You can do that by guest posting or submitting your content to blogging communities.
  • Keep building your email list
  • Start networking with other bloggers by commenting on their blog posts and interacting with them on Facebook groups

You can try more advanced strategies later.

IMPORTANT: Don’t try to do everything at once. You’re going to end up overwhelmed and discouraged.

RECOMMENDED READING: How to Promote Your Blog

 

4.8 DECIDE HOW YOU’RE GOING TO MONETIZE YOUR BLOG

How is your blog going to make money?

Even though you need to create good content and build an engaged audience first, I think it’s a good idea to have an idea of how you’re going to monetize your blog.

Are you focusing on creating a passive income, active income, or a combination of both?

For passive income try:

For active income try:

  • sponsored content
  • consulting or coaching services

Although, there is a number of ways you can make money blogging. But I think that affiliate marketing and display ads are the best ways to start with.  

 

What are display ads?

Display ads are ads you’re displaying on your blog to make money. 

There are two types of display ads:

  • CPC
  • CPM

With CPC ads you make money when someone clicks on the ad.

With CPM ads you make a certain amount of money per 1,000 impressions.

There are a lot of display ads providers. The easiest one to join in Google AdSense. Later on, you can try networks such as Monumetric or Mediavine.

 

What is affiliate marketing?
Affiliate marketing is based on recommending third-party products to your audience.

You sign up to affiliate programs or your favorite products (in your niche) and if you get approved, you get a tracked link. You then include that link in your blog posts that are relevant to the product.

If someone makes a purchase through that link, you receive a commission.

RECOMMENDED READING: 10 Ways to Make Money Blogging

 

4.9 CREATE CONTENT

First things first, you need to do keyword research to make sure you create the right kind of content. Keywords are the terms a user is typing into the search engine to find content on a specific topic.

Here is a great article on how to conduct keyword research from HubSpot that walks you through the process.

Second of all, plan and draft at least 10 blog posts. I have an article all about writing blog posts and creating great content for your audience.

Now, decide how often you want to be posting new content. I’d suggest you update your blog at least once a week. Consider how often you’ll be able to produce good quality content. It’s better to write one great blog post every week than post seven low-quality ones.

At this stage, you should know which social media channel you’ll be using to promote your blog. You should also plan what type of content you’ll be posting on social media and how often.

 

FAQs

What is a blog? 

A blog is a type of website where written content (blog posts) is regularly published. That can be monthly, weekly, daily, or even hourly.

A blog is usually written in an informal style. The content can be written by one person, or it can be written by a group of people.  

RECOMMENDED READING: Blogging Glossary: What is a Blog?

 

What’s the difference between a blog and a website? 

A website is not updated as regularly as a blog. Instead of articles, the content of a website is predominantly pages. But of course, there are websites with blogs on them.  

 

 

Should you start a blog? 

Since you are already here on this page, probably thinking about starting a blog, my answer is: definitely!

Whether you are thinking of starting a blog to build a career in blogging, or whether it’s just a passion project, you have nothing to lose.

If you want to turn your blog into a business, definitely go for it. Be prepared that you won’t start making significant amounts of money from the beginning, but one day, you’ll be grateful that you decided to go for it.  

 

 

Who can start a blog?

I believe that anyone can start a blog. As long as you are willing to put in the work. Let me tell you from the get-go, blogging is hard.

You don’t need to be an excellent writer, however. But there are a few things you need to be:

I. Hard-working
As I said, blogging is hard, and it takes a lot of dedication.

II. Willing to learn
There is a lot to learn when it comes to blogging. You need to be able to do the research and apply the knowledge if you want to succeed in blogging.

III. Patient
Sometimes it takes time before you see some kind of turnaround. Whether it’s traffic or revenue. You just need to be consistent, keep improving, and not give up.

 

 

Why you shouldn’t start a blog

There are a few reasons why you shouldn’t start a blog:

I. You think blogging is a get-rich scheme
No, it’s not. Most bloggers don’t see a significant income for months after starting a blog.

II. You don’t want to spend a lot of time on the internet
If you start a blog, you will plenty of time on the internet.

 

 

Can you start a blog when you are not an expert? 

You don’t have to be an expert in your niche to start a blog. Just be clear about it with your audience from the beginning.

However, there is an exception. If you are about to give some medical or dietary advice on your blog, you should be able to provide some sort of certification to do so.

That being said, I think that blogging about a topic is a great way to learn it.

 

 

Why do people start blogs? 

People start blogs for many reasons. For example:

I. To make money
If you’re willing to put in the work, blogging can turn into a profitable career.

II. To connect with other people
Even though it might be surprising to you, blogging can be a very sociable activity. Especially for introverts who want to find people with the same interests.

III. To teach something
Some of the best bloggers out there teach something on their blogs.

IV. To learn something
Blogging can be an excellent way to learn something. I believe that doing your own research and writing about a topic is one of the best ways to learn it. 

V. To expand their business
Blogging can be a powerful tool to reach new customers for your business if content marketing is a part of your strategy.

VI. To build an online presence
Depending on your career, it might be useful to have a public personal brand.

 

 

Can you start a blog for free and make money from it? 

You can start a blog for free and establish yourself as an expert in your field. Then you can start writing for other blogs and companies and sell your products and services.

Do I recommend it?

No.

I suggest you start a self-hosted blog and invest in a web hosting service and a custom domain. You will have better control over your website.  

 

 

Does blogging have a future? 

We are living in the digital age, where most content is consumed online. Yes, blogging has changed a lot over the past few years, but it’s not dead.

It’s just evolving.

People still do read blogs. You’re reading one right now.  

 

CONCLUSION

I know that starting a new blog can be overwhelming. While setting up your blog, you probably will come across some technical issues.

Don’t let that stop you. If you need any help, you can leave a comment on this blog post, or you can drop me a message.

READ NEXT: How to Write a Blog Post

 

RECOMMENDED READING:
10 Important Skills Every Blogger Needs
I’ve Made 85 Blogging Mistakes and How You Can Avoid Them
How to Beat the Beginner Blogger Overwhelm
My First Month of Blogging Report
How to Brand a Personal Blog

 

 

How to start a blog BLOGOLOGY

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Annette
Annette
1 month ago

Thank you so much this has been sooooo helpful !

Annette
Annette
1 month ago

Already printed my printable and getting started!

Sam
Sam
8 days ago

Wow this is very extensive. I have been planning to start one but I want to get as much info I can get. If I may share an article here on starting a blog which I found helpful as well >> https://www.leahcanseco.com/how-to-write-an-about-me-page-for-a-blog
Thanks! and Cheers to blogging

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