How is it October already? I swear September has been the fastest month of the year. And yeah, it’s time for another blogging report.

But before I get any further, I decided to stop doing monthly reports and do quarterly ones instead. I feel like there isn’t much happening on a month to month basis, so doing them every three months will make more sense.

That means that in this post, I’ll share with you my third month of blogging insights. As well as a bit of an overview of the past three months.

Okay, let’s get the disclaimers out of the way.

DISCLAIMER NO. 1: This isn’t my first blog. I’ve been blogging on and off since 2008, professionally from late 2018. In early 2020, I decided to leave my fashion blog SaraViktorie.com. Then, there were quite a few months when I was working on Blogology before I officially launched it. By now, I completely abandoned my previous blog, but here’s my Instagram account I’m trying to revive at the moment, and here’s an interview with me with a company I used to be working with. I was cringing a bit when I was rereading it, so don’t read it if you don’t have to haha!

DISCLAIMER NO. 2: I’m not a blogging expert. I do have experience with starting and running blogs, but I don’t know everything that goes into blogging. I only teach what I know. In the venues where I’m still lacking, I provide you with other resources.

AND

DISCLOSURE: This blog post contains affiliate links. That means that if you make a purchase through one of my links, I’ll receive a commission at no additional cost to you. Read my affiliate disclosure for more information.

Content

In the first month of Blogology, I was posting four times a month. However, in the second month, I decided to only post twice a month and I’m still sticking with that. 

In September, I published:

Did posting less affect my traffic?

Perhaps, a bit. You’ll notice later on that the traffic coming to my blog this month has been similar to last month. That said, I try to write long detailed posts which I can’t produce every week. For me, personally, I prefer quality over quantity.

Blog traffic report

In September, I generated exactly 1,192 pageviews from 1,063 users. If you look at my second month of blogging report, you’ll notice that this month is just slightly better than the previous month. 

Google Analytics third month of blogging report

My main source of traffic remains Pinterest. 

sources of traffic third month of blogging report

Moving on to SEO, I got exactly 60 clicks from Google in September. According to Google Search Console, I’m appearing somewhere in the search for 16 queries.

Google search console third month of blogging

In terms of backlinks, according to Moz, I have 6.3K inbound links. I checked them, and most of them come from DoSplash, which is a blogging community. And no, I definitely didn’t submit that many links there.

Moz third month of blogging report

What’s interesting is that Moz now tells me I have no ranking keywords. Last month, I had one, and it was “blogology”. I checked, and I’m still the number one result for that query. Having said that, I still have a lot of SEO related stuff to learn and practice.

Google

This is my September report from Bing Webmaster Tools. As you can see, it’s quite nonexistent. I’m appearing somewhere in the search for 35 queries, and quite a few of them are on the first page. But clearly, they are not very searched.

Bing webmaster tools third month of blogging

Growth strategies

Here’s what I do each week:

  • I pick 2 to 3 posts I want to promote that week
  • I tweet them on Twitter and submit them to comment threads in Facebook groups
  • Every time I post a new article, I also submit it to Blog Post Vote Up, DoSplash, Mix, and Bloglovin’. To be honest, I’ve only seen a few clicks from Blog Post Vote Up and DoSplash, other than that, I haven’t had much luck with the other two. But that’s okay, I’m putting more time into other strategies.

Social media

I’ve been keeping it pretty simple in terms of growth strategies. I don’t want to get overwhelmed with doing too much stuff at the same time. This is not the only blog I’m trying to grow.

That’s why I started with Pinterest for social media. At the moment, I’m pinning 5 fresh animated pins a day. I pin them to 3 related boards on average plus 1 or 2 group boards.

My descriptions are 2 to 3 sentences long and contain 3 keywords. I was previously using hashtags in my descriptions, but this month, I decided not to use them.

I’m also using Tailwind Tribes, but to be honest, I keep forgetting about them.

My impressions on Pinterest keep going down. I got over 300,000 impressions.

Pinterest impressions

That being said, my overall clicks are going up. According to Pinterest analytics, I got 380 link clicks. But then when I was looking at the traffic coming from Pinterest on Google Analytics, it said 577. So, yeah.

Pinterest link clicks

When it comes to Instagram, I decided to only post once a week for the feed to keep moving and look kinda nice. But at the moment, Instagram isn’t my priority.

A similar thing to Twitter. I try to engage on Twitter every day, but I don’t have a set strategy. Twitter is a great place to strike a conversation with real people, as opposed to Instagram.

Email marketing

Email marketing seems to be going great because we are now at 78 subscribers. 

The average open rate is still around 50% while the average click rate decreased a bit. But this is fine with me as both numbers are above average

email marketing

If you’re wondering, I’m using ConvertKit to capture emails.

I create various freebies that I’m offering all over my blog and I’m also sharing them on Pinterest. On my blog, I’m using a pop-up opt-in which you’ve probably already seen at this point, and I’m also using inline forms. Those are customized to fit the topic of the blog post and what I-m offering.

Blog income report

At the moment, I’m monetizing my blog with Google AdSense, affiliate marketing, and I also had a sponsored post in September.

Google AdSense

To date, I’ve made £5.19 from Google AdSense. At the time of publishing, this is roughly $6.72.

AdSense income report

Affiliate marketing

When it comes to affiliate marketing, I’ve only made one sale so far, and that was in August and it was $0.25.

I had one sponsored post so far, and that was in September. I made exactly $200 from that post.

This means that to date, I’ve made $206.97 from Blogology.

Expenses

I didn’t invest in anything blog-related in August nor September. However, there were a lot of purchases I made before launching Blogology.

The investments count:

In total, I invested $548. That means I still need to make quite a few bucks to get my investments back.

Struggles

To be honest, there weren’t that many struggles in September. Yes, I still need to improve my sitespeed, and I’m still struggling with self-doubt, but I’m slowly trying to combat those things.

Conclusion

So, that was a blogging report for the third month of Blogology. Don’t forget to subscribe to keep up with my (from now on quarterly) blogging reports.

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    Second Month of Blogging (REPORT)

    Featured image courtesy of Marcus Aurelius via Pexels

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