Did you know that the conclusions are the parts of your blog posts where your readers take most actions? Yes, and it makes sense.
After all, in most cases, the reader wants to understand the topic as a whole before signing up for your email list or buying whatever you’re selling.
Writing compelling blog post conclusions isn’t rocket science. And despite that, I see a lot of bloggers omitting them entirely. There’s nothing wrong with saying, “Hope you liked it! See you next time!” at the end of your blog post. It’s better than ending your article abruptly. But there are better ways to wrap up your blog posts.
That being said, let’s have a look at some of the best ways to end a blog post.
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Why are blog post conclusions so important?
First and foremost, the primary role of any conclusion is to summarize the points you’ve made in the article. Conclusions give your blog posts a closure.
But there’s more.
A well-written strong conclusion propels the reader to take further action.
A good conclusion includes a call to action. Even though you can have a call to action in the middle of the article, CTAs at the end are generally more powerful.
The visitor has just finished reading the blog post, knows what the main points are, and is ready to take the action you want him/her to.
Not every visitor is going to convert. And that’s okay.
How to end your blog post
Before we dive into the ways to finish off your blog posts, there are some best practices when writing your conclusions:
1. Keep it short
There’s no need to be stretching your blog post conclusions.
It doesn’t matter whether you’re writing short posts or are focusing on producing long-form content; long wrap-ups are generally tedious and unnecessary.
Keep it just a few sentences long.
2. Start with “conclusion”
Even though your readers can probably tell that you’re finishing off the blog post, it’s a good idea to start the conclusion with an H2 tag saying “Conclusion,” “Key Takeaways,” or something along those lines.
Not only does the H2 tag divide your article, but it’s also a good visual cue for the reader.
After all, if you were writing an essay, you’d include a clear conclusion. I don’t like comparing content writing to essay writing, but there are similarities.
3. Summarize the main points
I’ve already made it clear that this is one of the primary purposes of a blog post conclusion
The chances are that you’ve made a lot of points in your article you’d like the reader to take away. It’s easier for the reader to see them somewhere grouped.
This is especially true for long-form content.
What were the most important points you’ve made in your article? What do you want the reader to take away?
As I mention in my tips for writing better blog posts, you should highlight the important information throughout the article using bulk fonts.
The conclusion is a place to summarize these points. If you’re writing a guide, you can repeat the steps.
4. Add a CTA
Like I’ve already mentioned, a good conclusion propels the reader to do something. Whether that’s to read another blog post of yours, sign up to your newsletter, purchase your products or something else entirely.
What are some examples of CTAs?
Depending on what you want the reader to do, you can use the examples below:
- Join the newsletter
- Grab the [freebie]
- Share the blog post on social media
- Leave a comment
Get creative! Think outside of the box and craft a call to action tailored for your target audience.
5. No pictures
A conclusion isn’t a place for images. I find that images in the blog post conclusion take away from the email sign-up form.
I must admit that I’m guilty of this as I sometimes add a Pinterest image after my conclusions.
You can simply avoid this by using the Tasty Pins plugin that will hide the image. If someone wants to share your post on Pinterest via your social sharing buttons, it will show them all the hidden pictures.
Check out this article if you’d like to know more about how to hide pins in your blog posts.
6. Express personal opinion
Now, I wouldn’t call this one a part of the best practices, as this point is optional.
You see, apart from being a summary, a conclusion is a great place to express your personal opinion on the topic of your blog post.
If you didn’t have the opportunity to express your own thoughts in the article, you can do it at the end of the blog post.
Ways to end a blog post
So, now that we’ve established the role of a conclusion, let’s dive into how you can finish off a blog post.
After you’ve summarized your points, you can add a list of related posts.
This is great if the reader wants further information. It’s also a fantastic way to reduce your bounce rate.
If you didn’t know, the bounce rate is measured by the action of the user. If the visitor just scrolls through your article without clicking anything, it will be displayed as a 100% bounce rate in your Google Analytics.
Now, I don’t want to go in-depth on the bounce rate, so I’m just scratching the surface.
Now, the best way to grab your reader’s attention with related content is to make it attention-grabbing. Consider writing “related posts” in all caps.
2. Add an email opt-in for a content upgrade
As a blogger, you should be collecting email addresses.
Generally speaking, your biggest fans are on your email list.
That being said, if you’re collecting emails, you need to offer something in return. You see, your visitors won’t just give you their email addresses.
You can add an opt-in for your newsletter, but the chances are that you’ll need a better offer than only a newsletter.
You can increase your chances of collecting emails by offering a content upgrade your audience finds valuable.
What’s a content upgrade anyway?
A content upgrade is an additional piece of content that makes it easier for the reader to accomplish or understand whatever was discussed in the main article. You can also find this under the names “freebie” and “lead magnet.”
Think checklists, templates, ebooks, email courses, etc.
So, is there something your audience is struggling with? Can you offer something that would solve this issue?
3. Ask a question
One of my best tips to end a blog post is to ask your readers a question.
After all, it’s easier to leave a comment on a blog post, when it’s clear what to comment on. This is especially important if you want to get genuine comments instead of the kind of “Great post!”
The smartest thing to ask your readers is, “what is your main struggle with this topic?”
Your readers will give you a better idea as to what their pain points are, but they’re also giving you ideas for new content.
4. End with a cliffhanger
You may have heard about cliffhangers in relation to story-telling.
Well, you can use them in blog writing as well.
What’s a cliffhanger anyway?
It’s a way of ending where some questions remain unanswered.
Now, if you’re writing a blog post on a specific topic, answer all related questions. But if there’s a topic that’s related but doesn’t necessarily need to be explained in the blog post, you can mention it in the conclusion, and when you write the blog post, you can interlink those two articles. As you can see, this relates to point number one.
“As I’ve mentioned, writing compelling blog post titles is crucial for the success of your content. But that’s a story for another time.”
Having social media sharing buttons at the end of your blog post is a fantastic way for your readers to promote your content for you.
But you can also remind your readers to share it.
Now, I haven’t tried this one myself, so I’m not sure if it works.
But I’ve seen a lot of bloggers add the ubiquitous “sharing is caring” to their blog posts, and it seems to be working.
The recurring theme here is that if you don’t remind the readers to take action, they won’t do it. And it seems to be the case for social media sharing.
6. Promote your offerings
If you have a product or services you are selling; you can remind your readers in the conclusion.
This works best in blog posts that are related to your offering.
Depending on the offering, you can add an email sign up or a link to a page where your visitors can purchase the product.
If your offering is service-based, such as coaching or consulting, you can imbed a contact form.
This is very similar to linking related content within your blog.
But you don’t have to link to internal resources only. If there are some other articles you think your audience would benefit from reading, you can link them throughout the blog post.
If it didn’t make sense to add those resources in the body of the article, add them at the end.
I like to link to external resources that explain the topic better than I would, or the topic is something I don’t feel qualified to be talking about or to back up my claims.
8. Make an opposing statement
A great way to spark conversation in your comments section is by making an opposing statement.
I’m not saying you have to make a 180-turn. But there is often more than one side of the coin.
Whatever you are saying, there’s always going to be someone who has a different opinion. Making an opposing statement in your conclusion is an opportunity to acknowledge those opinions and express that you’re open to those opinions.
“Some people might disagree with me. And that’s okay.”
9. Add action points
Adding an action point at the end of your blog post is a great way to engage the reader.
Let’s say you’re writing a recipe. In your conclusion, you can write something along those lines of “And now it’s your turn! Send me images of your recipes by tagging me on Instagram at @yourusername and add the hashtag #yourbrandedhashtag for the opportunity to get reposted.”
The key here is to give the reader something they’ll get in return. There are a lot of people who want free exposure on social media from someone they’re following.
If you’re teaching something, let’s say coding, you could say something like this: “Here’s your homework: create a simple web page using HTML.”
You might want to give your readers more instructions, but hopefully, you get the point.
10. Invite your readers to get in touch
You can ask your readers to get in touch.
I like using this call to action to ask my readers to contact me if they have struggles regarding the topic of the particular blog post. This is similar to asking your readers to leave a comment, but you’re taking it to another level.
Asking your readers to contact you also gives you the chance to get to know some of your readers personally and even better understand their needs and struggles.
As a blogger, it’s your job to understand your audience so you can create better content.
“Are you struggling with this? Leave a comment down below or contact me so we can figure it out together.”
Wrapping up a blog post isn’t difficult. Just summarize your main points, keep it short, images-free, and don’t forget to add a call to action.
In summary, these are the best ways to end a blog post:
- Add links to related posts
- Add an email opt-in for a content upgrade
- Ask a question
- End with a cliffhanger
- Ask your readers to share your article
- Promote your offerings
- Add links to useful resources
- Make an opposing statement
- Add action points
- Invite your readers to get in touch
What is your favorite way to end your blog posts? Let me know!